Topic: Lowe

Accounts in Review: Royal Caribbean Nears Its Media Decision

General Mills, meanwhile, enters the search spree

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today to…

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group

IPG names Alex Leikikh worldwide CEO of combined agency

Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network,"…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Lowe Cape Town captures the power of the human spirit

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…