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Topic: Lowe

BBH Scoops Up Domani, as Agencies Acquire Digital Shops to Boost Offerings

Buying and building

With its purchase of the digital agency Domani, BBH becomes the latest creative agency to use an outside acquisition to accelerate its digital growth. Domani is a 14-year-old Brooklyn shop whose…

How It Feels to Close Your Agency When It's Just Not Working

Matthew Bull shutters The Bull-White House

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side. After…

Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group

IPG names Alex Leikikh worldwide CEO of combined agency

Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network,"…

Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Lowe Cape Town captures the power of the human spirit

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating…

IPG Kills Rogue Unit Dedicated to Cadillac

Lowe is now brand lead

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday,…

Ad of the Day: Turkish Airlines Lands One of the Year's Loveliest Commercials

For these kids, dreams do come true

Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi. But the brand shows its versatility with this…

Naomi Troni Takes Global CMO Role at Lowe

Hire seeks to further reestablish the shop's presence in the U.S.

Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York.…

Lowe Name Returns to New York

Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

Volkswagen Seat Win Is a Big Deal for Lowe and Huge

Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

Campbell Ewald Is New Lowe Hub in U.S.

Follows Cadillac win

Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following…

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