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Topic: Lowe

Naomi Troni Takes Global CMO Role at Lowe Hire seeks to further reestablish the shop's presence in the U.S.

Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York.…

April 9, 2014, 11:33 AM EDT

Lowe Name Returns to New York Agency, via merger with Campbell Ewald, reestablishes itself in the Big Apple

Lowe’s divorce from Deutsch is complete. The agency, buoyed by its merger three months ago with fellow Interpublic Group shop Campbell Ewald, is opening an office in New York, thereby reestablishing…

October 21, 2013, 11:29 AM EDT

Volkswagen Seat Win Is a Big Deal for Lowe and Huge Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

October 1, 2013, 3:25 PM EDT

Campbell Ewald Is New Lowe Hub in U.S. Follows Cadillac win

Deutsch is no longer Lowe’s U.S. hub. Interpublic Group, parent company of the two agencies, said Detroit shop Campbell Ewald is now the domestic face of the London-based network following…

July 9, 2013, 11:48 AM EDT

Commonwealth Angles to Retrieve Silverado Business Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

June 12, 2013, 3:37 PM EDT

Cadillac Leaves Fallon for IPG Team [UPDATED] Campbell Ewald is part of winning pitch

General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business. The team comprised leaders from Hill Holliday, Campbell Ewald and Lowe. Hill Holliday…

June 11, 2013, 12:02 PM EDT

First-Quarter Revenue Climbs at IPG Prior account losses still felt, though

Interpublic executives sounded an optimistic note in releasing first-quarter results today, noting recent new business wins at its largest operating unit McCann Worldgroup and saying the company is on the…

April 19, 2013, 11:02 AM EDT

Ad of the Day: Morrisons Christmas advertising really gets in gear with this fun, surreal British supermarket spot

Christmas is a lot of work. For those brave souls whose job it is to decorate the house, trim the tree, send the cards, stuff the stockings, wrap the presents…

November 15, 2012, 2:32 PM EST

Goldsmith Will 'Do' and Teach Starts as chairman of Art Center advertising department next month

Not withstanding Woody Allen's quip about the divide between doing and teaching, Gary Goldsmith aims to do both. Goldsmith, a former creative leader at Young & Rubicam and Lowe, was named…

August 7, 2012, 1:25 PM EDT

Lowe's Markham Takes Digital Post at Crispin New digital cd will work across the client list

Crispin Porter + Bogusky has filled a top creative role with Tom Markham, a veteran of Lowe who has worked primarily on Unilever. At Crispin, Markham has become the digital creative…

December 1, 2011, 6:57 AM EST

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