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Topic: Lowe Worldwide

Local Beats Out Global in Agency Identity Crisis Publicis is just the latest worldwide agency to ride the brand coattails of a local shop

Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York. In…

July 24, 2012, 12:02 AM EDT