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Topic: Louis Vuitton

Using the Familial to Sell the Familiar

How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

Luxury Resellers Are Giving Fashion a Second Life

The burgeoning market for 'pre-loved' goods

Jaclyn Shanfeld became a fashion entrepreneur by accident. After snapping off a heel while rushing to a bar mitzvah in Beverly Hills, she hobbled into the local Fred Segal boutique…

Ogilvy's E-Commerce Unit Gets Tech Partner

IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

Top 10 Commercials of the Week: Aug. 24-31

These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

Louis Vuitton Plays Spot the Difference in Pair of 60-Second Ads

Can you see the discrepancies in Yayoi Kusama spots?

Fashion's not my thing. I own two pairs of pants, both tan corduroys. And I'm hopeless when it comes to Spot the Difference games. As a kid, I'd squint at…

Muhammad Ali Is Star and Subject of Louis Vuitton's Latest Ads

Legendary boxer appears in print, is saluted in film

Louis Vuitton's Core Values campaign isn't just about classy celebrity photos. Well, OK, it kind of is. But the fashion brand knocks it out of the park with its latest…

Video From Angelina Jolie's Louis Vuitton Shoot Is Caked in Makeup

Guess what? Even when an A-list celebrity supposedly shows up "au natural" for an ad campaign, he or she may still be wearing heavy makeup. Shocker! It took the eagle-eyed…

Angelina Jolie Hardly Seems Natural in First Louis Vuitton Ad

Here's the first Louis Vuitton ad with Angelina Jolie, photographed by Annie Leibovitz in Cambodia's Siem Reap province, where the actress filmed Lara Croft: Tomb Raider in 2000 and got…

Astronauts are the stars in Louis Vuitton ad

Louis Vuitton reaches for the heavens in a new print ad starring astronauts Buzz Aldrin, Sally Ride and Jim Lovell. The three appear in this photo, shot by Annie…

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