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Topic: Louis Vuitton

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

February 6, 2014, 6:24 AM EST

Scorsese Spot For Dolce & Gabbana Breaks Out on YouTube In a surprise twist, luxury brands own VideoWatch chart

When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week.  Instead, a pair of luxury brands proved to be unexpected YouTube stars,…

November 13, 2013, 12:01 AM EST

Ad of the Day: David Bowie Serenades Arizona Muse for Louis Vuitton Bonus harpsichord solo!

David Bowie is usually up for anything. And the 66-year-old rocker's latest little detour involves serenading 25-year-old model Arizona Muse at a lavish Venetian masked ball in this Louis Vuitton…

November 12, 2013, 1:39 PM EST

The Iconic Journey of the Louis Vuitton Trunk The luggage that lasted 100 years

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the…

October 16, 2013, 10:25 PM EDT

Using the Familial to Sell the Familiar How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

October 10, 2013, 7:10 AM EDT

Luxury Resellers Are Giving Fashion a Second Life The burgeoning market for 'pre-loved' goods

Jaclyn Shanfeld became a fashion entrepreneur by accident. After snapping off a heel while rushing to a bar mitzvah in Beverly Hills, she hobbled into the local Fred Segal boutique…

September 2, 2013, 10:15 PM EDT

Ogilvy's E-Commerce Unit Gets Tech Partner IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

September 6, 2012, 11:37 AM EDT

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