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Topic: Louis Vuitton

Adweek's VIP Guide to CES Side Trips in Las Vegas

From shopping to nightlife to art, our tips for unforgettable experiences

Thousands will pour into Sin City this week for the annual Consumer Electronics Show, a destination where even the the most seasoned conference goer can become overwhelmed with the sheer…

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge

Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

Luxury Brands Are Still Casting a Leery Eye Toward Social Media

Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

NBA Player Sleds Down From Great Wall of China on Instagram

This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials

The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

Scorsese Spot For Dolce & Gabbana Breaks Out on YouTube

In a surprise twist, luxury brands own VideoWatch chart

When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week.  Instead, a pair of luxury brands proved to be unexpected YouTube stars,…

Ad of the Day: David Bowie Serenades Arizona Muse for Louis Vuitton

Bonus harpsichord solo!

David Bowie is usually up for anything. And the 66-year-old rocker's latest little detour involves serenading 25-year-old model Arizona Muse at a lavish Venetian masked ball in this Louis Vuitton…

The Iconic Journey of the Louis Vuitton Trunk

The luggage that lasted 100 years

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the…

Using the Familial to Sell the Familiar

How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

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