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Ad Industry Will Soon Unveil a Do Not Track Browser Solution Consumers will be able to opt out of data collection

After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the…

April 29, 2014, 3:01 PM EDT

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

April 7, 2014, 12:00 AM EDT

Advertisers Pay 3 Times More for Cookie-Based Ads But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

February 10, 2014, 6:00 AM EST

Users More Likely to Click On Ads With AdChoices Icon DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

November 5, 2013, 10:27 AM EST

DAA to Convene New Do Not Track Group [Updated] Vote will decide if embattled W3C working group should continue working

As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work…

October 9, 2013, 3:49 PM EDT

Mozilla Decision Harms More Than Just Advertisers If cookies get blocked, the Internet will become far more costly to consumers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t…

August 8, 2013, 10:14 AM EDT

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

July 24, 2013, 10:01 AM EDT

What Exactly Does ‘Do Not Track’ Mean? Digital Advertising Alliance is fighting misinformation

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…

May 6, 2013, 10:17 PM EDT

Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing Privacy groups complain progress is too slow

The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks. That's because Rockefeller has shown himself to be…

April 22, 2013, 4:32 PM EDT

Poll: Targeted Advertising Is Not the Bogeyman [Updated] Nearly 70% like at least some tailored Internet ads

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics…

April 18, 2013, 6:05 AM EDT

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