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Topic: Lori Senecal

Lori Senecal Takes Global CEO Role at CP+B

Will keep MDC position and board seat

Lori Senecal has become global CEO of Crispin Porter + Bogusky, a new role at the MDC Partners' agency. Since last summer, Senecal has been president and CEO of the MDC…

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

Lori Senecal Named President, CEO of the MDC Partner Network

Ed Brojerdi takes the reins of kbs+

Lori Senecal, CEO of Kirshenbaum Bond Senecal + Partners, has been named president and CEO of the MDC Partner Network. Ed Brojerdi, president and chief creative officer at kbs+, will…

Organizations Need to Adopt an Invention-First Mind-set

But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

Kirshenbaum Bond Senecal Gets a Social Media Buddy

Fellow MDC shop Attention joins KBS' group

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners. Attention, a social media shop that MDC acquired in 2009, will now…

Kirshenbaum Hires Chief Marketing Officer

Kerry Fitzmaurice joins from Mother New York

Kirshenbaum Bond Senecal + Partners has hired Kerry Fitzmaurice as its chief marketing officer, which is a new role at the agency. Fitzmaurice joins the MDC Partners agency from independent Mother…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

What to Look for in the Next Generation of Talent

Invention trumps innovation

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…

Voice: Maker's Mark

Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…

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