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Topic: L'Oréal

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

April 4, 2014, 5:18 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

YouTube Fashion Net Invades Europe StyleHaul staffs up as it heads across pond

The past year has been filled with anxiety and volatility when it comes to the YouTube network space. Many have questioned the health of multichannel networks (MCN) while complaining about…

January 27, 2014, 12:00 AM EST

Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors Also, the company’s approach to native advertising

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had…

December 12, 2013, 11:34 PM EST

JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him Lucky for Gustavo Martinez, he has a year to get it right

Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top…

November 18, 2013, 10:18 PM EST

InMobi Hires Former Digitas Star Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

August 23, 2013, 12:01 AM EDT

Learn How Ads Get Zapped to Cellphones With This Infographic Geofencing explained with easy-to-understand images

Even though brands such as Ford, Starbucks and L'Oréal have been testing geofencing in recent years, the location-based marketing practice is still a mystery to the grand majority of industry…

August 16, 2013, 6:00 AM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

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