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Topic: L'Oréal

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

L'Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.  The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media…

L'Oreal's Luxury Brands Make Shift in Comms Planning

Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First

After Condé Nast spinoff, magazine president says content is still key

This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company. In…

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

McCann Account Leader and Former Breck Girl Eileen McKenna Dies

Started career as a child actor in commercials, TV shows

Eileen McKenna, a child actor in high-profile commercials who went on to forge a career at ad agencies like Wells Rich Greene and McCann Erickson, died of cancer Sunday at…

Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program

Wants to leverage beauty reviews

Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned…

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