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Topic: L'Oréal

Campbell's CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Specialized leadership still important, players say

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light Wednesday when Umang Shah, director of global digital marketing and innovation, announced he…

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

14 brands have purchased them in 5 weeks

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of…

L’Oréal's New Themed Emojis Are a Response to a 'Lack of Authentic Beauty Creative'

Brand leans on consumers to start conversation

Plenty of brands have launched one-off apps in an attempt to get onboard with the emoji craze, but L'Oréal hopes to make emojis part of a longer-term discussion about beauty trends…

L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

Sponsored eyeliner filter takes over this weekend

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat…

L’Oréal Created This Training Program to Keep Its Marketers on the Cutting Edge

Teams with General Assembly for new 'GMAT for digital'

L'Oréal has designs on being a digital-marketing machine in the years to come. The personal care products giant has been busy working with General Assembly—the boot camp for folks who want…

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Ansira's clients include Domino's and Jiffy Lube

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency Where St. Louis HQ, with offices…

Ad of the Day: L'Oréal Explains the Science of Creating Makeup Shades for All Skin Tones

How diversity is changing the world of cosmetics

We've come a long way from "Maybe she's born with it. Maybe it's Maybelline." The spunky, fancy-free spots featuring naturally gorgeous women punting "flawless skin" and "poreless perfection" have been standard…

4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'

Sun protection, customized makeup and more

A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" From helping women find the right shade…

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

L'Oréal's Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty

Changing the dynamics of the red carpet

The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that…

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