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Topic: L'Oréal

Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First After Condé Nast spinoff, magazine president says content is still key

This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company. In…

November 10, 2014, 12:02 AM EST

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

McCann Account Leader and Former Breck Girl Eileen McKenna Dies Started career as a child actor in commercials, TV shows

Eileen McKenna, a child actor in high-profile commercials who went on to forge a career at ad agencies like Wells Rich Greene and McCann Erickson, died of cancer Sunday at…

September 23, 2014, 10:18 AM EDT

Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program Wants to leverage beauty reviews

Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned…

August 6, 2014, 3:47 PM EDT

YouTubers Are Crazy for Cheesy Brazilian Videos P&G and L'Oréal win with quirky clips

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to…

July 30, 2014, 10:16 AM EDT

L'Oréal Exec Dishes on Digital’s Growing Role for Recruitment It's not business as usual

L'Oréal has hosted an international annual recruitment event called Brandstorm since 1992 where teams of college students develop a concept and marketing plan to launch a new product for one…

June 30, 2014, 9:28 AM EDT

Yahoo Beauty Won’t Ignore Men Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

June 16, 2014, 4:57 PM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

April 4, 2014, 5:18 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

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