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Topic: Lollapalooza 2014

Brands Go Digital in Extended Sponsorships With Music Festivals

On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

Lollapalooza Goes Cashless With Digital Wristbands

Pushes millennials to tap and pay

Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification…

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