Topic: location-based marketing

Foursquare Starts Selling All That Data

Maps a business plan by charging developers

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company…

Foursquare's New Ads Tap Twitter and Require $100K Commitment

Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

People Aren't Always Honest About Their Locations

New data from social ad platform 140 Proof

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if…

Citymaps Revamps Mobile App, Nabs Big Brands

Smartphone looks to hyper-personalize digital mapping

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer Aeropostale to hospitality chain…

Rewards-Based Mobile Ads Perform Best, Per Study

Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads

Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…