Topic: location-based apps
With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…
A new report from the Government Accountability Office today is giving privacy advocates another opportunity to press for new laws that could potentially limit the promise of mobile advertising. Consumers have…
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore. That feature anchors the new Foursquare that launched last Thursday, shoving the startup’s claim to…
The pre-IPO spending spree continues for Facebook. The social network has picked up social discovery app Glancee, a Facebook spokesperson confirmed in an email Friday night. The spokesperson declined to…
That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not…
Shopkick, a location-based shopping app, announced on Thursday that it has hit 1.4 million users and is partnering with Crate & Barrel. The home goods retailer will give “kickbucks”—Shopkick’s currency…
