Advertisement

Topic: location-based apps

Foursquare Starts Selling All That Data

Maps a business plan by charging developers

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company…

Foursquare's New Ads Tap Twitter and Require $100K Commitment

Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

Microsoft Invests $15M in Foursquare

Companies grow close with licensing deal, too

Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there…

This Summer Could Be the Breakthrough in Mobile Advertising

Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

New Government Report Calls for Rules on Mobile Tracking

Consumers often unaware they are being tracked

A new report from the Government Accountability Office today is giving privacy advocates another opportunity to press for new laws that could potentially limit the promise of mobile advertising. Consumers have…

Foursquare Looks to Shift From Gaming Novelty to Essential Tool

Matures from location-based game to utility

It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore. That feature anchors the new Foursquare that launched last Thursday, shoving the startup’s claim to…

Facebook Acquires Social Discovery App Glancee

Social network continues pre-IPO spree

The pre-IPO spending spree continues for Facebook. The social network has picked up social discovery app Glancee, a Facebook spokesperson confirmed in an email Friday night. The spokesperson declined to…

Where Are You Going, Where Have You Been?

Location-based technology will redefine behavioral targeting, maybe sooner than you think

That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not…

Shopkick Partners With Crate & Barrel

Location-based shopping app now has 1.4M users

Shopkick, a location-based shopping app, announced on Thursday that it has hit 1.4 million users and is partnering with Crate & Barrel. The home goods retailer will give “kickbucks”—Shopkick’s currency…

Advertisement