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Topic: location-based

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Foursquare's New Ads Tap Twitter and Require $100K Commitment Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

March 26, 2014, 4:49 PM EDT

Franken Unsatisfied With Ford's Data Collection Practices Says customer consent shouldn't be buried in fine print

As far as Sen. Al Franken (D-Minn.) is concerned, Ford's in-car data collection practices don't measure up. Franken reached out to Ford last month, asking the carmaker to explain what data…

February 12, 2014, 4:06 PM EST

Your Car's Navigation System Is Sharing Your Data Too Report finds a lack of transparency among navigation providers

A new government report concludes that in-car navigation systems may be driving away with too much data about drivers’ whereabouts. The report on in-car location-based services like Garmin, OnStar and Google…

January 6, 2014, 6:45 PM EST

Brands Buy Real-Time Mobile Ads Based on the Weather Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

April 8, 2013, 10:08 PM EDT

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