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Topic: location-based

Foursquare Starts Selling All That Data

Maps a business plan by charging developers

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company…

Hot or Not Locates the Most Attractive People Near You

Bringing the 2000s back

Remember Hot or Not, the skin-deep site where you could judge a person by their picture and score their appearance on a scale of one to 10? The looks-based portal…

Media Storm Signs Eyeview as Exclusive Partner

Coming to a location-based video ad near you

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the…

Foursquare's New Ads Tap Twitter and Require $100K Commitment

Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

Franken Unsatisfied With Ford's Data Collection Practices

Says customer consent shouldn't be buried in fine print

As far as Sen. Al Franken (D-Minn.) is concerned, Ford's in-car data collection practices don't measure up. Franken reached out to Ford last month, asking the carmaker to explain what data…

Your Car's Navigation System Is Sharing Your Data Too

Report finds a lack of transparency among navigation providers

A new government report concludes that in-car navigation systems may be driving away with too much data about drivers’ whereabouts. The report on in-car location-based services like Garmin, OnStar and Google…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

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