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Topic: location-based

Foursquare Starts Selling All That Data Maps a business plan by charging developers

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company…

June 27, 2014, 12:59 PM EDT

Hot or Not Locates the Most Attractive People Near You Bringing the 2000s back

Remember Hot or Not, the skin-deep site where you could judge a person by their picture and score their appearance on a scale of one to 10? The looks-based portal…

June 17, 2014, 1:00 PM EDT

Media Storm Signs Eyeview as Exclusive Partner Coming to a location-based video ad near you

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the…

April 22, 2014, 10:00 AM EDT

Foursquare's New Ads Tap Twitter and Require $100K Commitment Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

March 26, 2014, 4:49 PM EDT

Franken Unsatisfied With Ford's Data Collection Practices Says customer consent shouldn't be buried in fine print

As far as Sen. Al Franken (D-Minn.) is concerned, Ford's in-car data collection practices don't measure up. Franken reached out to Ford last month, asking the carmaker to explain what data…

February 12, 2014, 4:06 PM EST

Your Car's Navigation System Is Sharing Your Data Too Report finds a lack of transparency among navigation providers

A new government report concludes that in-car navigation systems may be driving away with too much data about drivers’ whereabouts. The report on in-car location-based services like Garmin, OnStar and Google…

January 6, 2014, 6:45 PM EST

Brands Buy Real-Time Mobile Ads Based on the Weather Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

April 8, 2013, 10:08 PM EDT

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