Topic: Location
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…
Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…
Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future. That has led to string of acquisitions—the most recent being Monday’s pick-up of…
Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…
Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare. The location-based sharing and…
Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence…
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore. That feature anchors the new Foursquare that launched last Thursday, shoving the startup’s claim to…
Social-local-mobile has become an industry-favorite (and much-hated) buzzphrase over the past year as restaurants and retailers look to tie their social media presences with consumers’ mobile wanderings. Google’s is looking…
Last year Facebook shuttered its deals business in an apparent forfeit of the market to Groupon among others. But since closing its first day of trading at $26.11 per share,…
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to…
