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Topic: Location

Foursquare Starts Selling All That Data

Maps a business plan by charging developers

Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company…

Foursquare's New Ads Tap Twitter and Require $100K Commitment

Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

Facebook, Foursquare Update Pages to Improve Local Search

Changes could make each brand's mobile apps more purpose-driven for local search

Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless

Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

Sum of Yahoo's Acqui-hires Could Be a New Mobile Homepage

Mobile news app Summly is latest in acquisition spree

Yahoo CEO Marissa Mayer has made of point of prioritizing mobile as central to the portal’s future. That has led to string of acquisitions—the most recent being Monday’s pick-up of…

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

Foursquare's New Privacy Policy Expands Brands' Insights

Location app makes users' full names viewable publicly

Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare. The location-based sharing and…

Waze Maps Out Native Ad Platform

Driving app navigates direct sales, self-serve

Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence…

Foursquare Looks to Shift From Gaming Novelty to Essential Tool

Matures from location-based game to utility

It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore. That feature anchors the new Foursquare that launched last Thursday, shoving the startup’s claim to…

Google Places Gets Plussed

Company debuts Google+ Local

Social-local-mobile has become an industry-favorite (and much-hated) buzzphrase over the past year as restaurants and retailers look to tie their social media presences with consumers’ mobile wanderings. Google’s is looking…

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