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Topic: Local

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

Facebook Could Map Out Local Search, Ads With Waze Deal

Social network in talks with driving app, per reports

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publications and confirmed by TechCrunch. A Facebook spokesperson said the company doesn’t…

Twitter Opens Ad Demand Floodgates With Self-Serve Expansion

No change in frequency of ads served, says exec

Twitter extended its self-serve platform to all U.S. users today, opening up the demand floodgates even more than when it rolled out an ad API earlier this year. Conceivably accommodating…

Facebook, Foursquare Update Pages to Improve Local Search

Changes could make each brand's mobile apps more purpose-driven for local search

Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…

Foursquare’s Crowley: Our Users Are Real-World Google Crawlers

Check-in service reorienting itself around local search

Foursquare is in the midst of a fundamental paradigm shift, stepping beyond its reputation as the check-in king and toward the more functional (and potentially lucrative) location-recommendation market. Speaking Monday…

Column: Mobile Marketers Are Way Too Slow for SoLoMo World

Mindshare's Stoller: in mobile, brands must react more, like reporters

Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at…

The Neighborhood Watch

Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

Social Media Ads Go 'Native,' Will Hit $9.2b by 2016

BIA/Kelsey report predicts the market will double

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey. Particularly interesting…

Waze Maps Out Native Ad Platform

Driving app navigates direct sales, self-serve

Consensus pinpoints location as the fast lane to mobile advertising success. As alluring to brick-and-mortar marketers as a consumer’s location is that consumer’s destination, particularly if a brand can influence…

Video Gallery: Live From Hurricane Sandy

TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

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