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Topic: local advertising

Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

Moves into mobile and display advertising

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp…

10% of Small, Local Businesses Have Purchased Twitter Ads

And half of those using the social platform buy Promoted Tweets

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months. But it's been three whole years…

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

This Glorious Local Restaurant Ad Will Take Your Mind Off Everything Wrong in the World

Troy had us at 'scroomin berts'

Feeling sad? Uninspired? Sick at heart over basically every single thing happening in the world right now? Well then, welcome to the "empire of taste," a place where you will…

Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

Local Car Dealerships Search for Growth Online

Digital ad spend up 85% from 3 years ago

As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their…

Local Instagram Photos Spike Coffee Chain's Facebook Ad Performance

Service repurposes consumer and brand pics

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads. The Coffee Bean & Tea Leaf has been testing the…

Facebook's Mobile App Offers OpenTable Reservations

Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

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