Liya Sharif | Adweek Liya Sharif | Adweek

Topic: Liya Sharif

How Qualcomm's Content Play Grew Monthly by 70% B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

October 2, 2013, 11:10 AM EDT