Topic: Living Proof

Q&A: Marketing Vp Anne-Marie Kline Lets Customers Tell Living Proof's Story

It's not just wash, rinse, repeat for the hair brand

Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas Twitter @amkline Age 46 Adweek: What attracted you to Living Proof when you joined one year ago? Anne-Marie Kline: I had been…

Study: Smaller Businesses Waste 25% of Google Search Cash

Spend little time tweaking their keywords

Small-to-medium-sized businesses waste 25 percent of their search advertising spend via Google Adwords, a WordStream study has found. The biggest problem is that SMBs only tweak their keyword buys only every…