Topic: Livestrong
Type
Demand Media Will Explore Splitting Into Two Companies
Move announced alongside strong Q4 results
On the heels of its Q4 earnings call today, Demand Media announced news that it plans to explore splitting into two public companies, separating the media arm from its domain services…
Lance and Lennay Week: 5 Brands That Got Hurt
Tour de France, Notre Dame and ESPN take hits
The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire,…
Eschewing Celebrities, Demand Media Refocuses
Re-embracing search-driven service content; Q2 shows promise
Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.” As…
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