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Topic: Livestreaming

Nearly 3 Million Users Tuned in to Twitter's Golden Globes Red Carpet Livestream

Nice follow-up to its NFL deal

Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the…

Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

On the heels of Toyota's success at CES

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies testing out the concept via Facebook Live, Periscope and other platforms. While driving sales is always at the heart…

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

Old-school tradition with new-wave tech

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to…

7 Moments From 2016 That Show Periscope Still Draws a Crowd

Livestreaming everything from hurricanes to Louis Vuitton

Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream. But what about Periscope, the app that in 2015 truly made…

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend

Building hype for the holidays with social video

Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.  The Mooresville, N.C.-based company will reveal 11 Black Friday…

Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Should boost the platform's revenues

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling…

Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core

Will roll out in two stages, from awareness to tutorials

Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use…

Twitter Just Debuted a Way to Make Live Video Look More Professional

Will it attract more TV players, YouTubers?

Do you tend to drop off livestreams when the picture quality seems lacking? Twitter hopes to have a solution for that problem, and it's aimed at viewers and brands alike.  The…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

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