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Topic: LiveRail

Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall

Tests programmatic advertising waters

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service,…

Facebook Buys LiveRail to Grow Its Video Ad Business

Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

Hulu Bidding War Heats Up

Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

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