Topic: Live Nation

How Marketers at Music Fests Are Engaging Fans on Site and Online

Using new tech, new tricks

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a…

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding

Bud Light, 7Up and Snapchat are in the mix

The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers. It's also a breeding ground for…

Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York

The latest celebrations

SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA. 

Live Nation CEO Michael Rapino Discusses Why Rock Stars Are the Best Marketers in the World

These people understand what their fans want

Specs Current gig President, CEO, Live Nation Entertainment Previous gig President, CEO, Clear Channel Music Group Twitter @rapino99 Age 49 How did you get your start in the live entertainment business?  At a very young…

Ticketmaster Gets Into DIY Events With Its Latest Purchase

Eventjoy marks mobile, global push

Live Nation’s Ticketmaster has acquired mobile ticketing platform Eventjoy for an undisclosed amount, a move to boost its offerings as more consumers shop through smartphones and tablets. Organizers use Eventjoy's platform to sell tickets…

Twitter Taps Former Ticketmaster Chief to Build Social Commerce

Nathan Hubbard will combine tweets with shopping

Nathan Hubbard, a Ticketmaster and Live Nation executive mainstay until earlier this month, is set to become Twitter's first head of commerce, as the social site aims to increase its…

This Summer Could Be the Breakthrough in Mobile Advertising

Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

Groupon, Live Nation Partner on GrouponLive

And they'd like to thank Madonna's manager for his help

Groupon and Live Nation are teaming up to launch GrouponLive, an online marketplace for ticket deals. GrouponLive will be a local resource for Live Nation events and Ticketmaster clients. “The site…