Listerine | Adweek

CollegeHumor Creates Breakout American Eagle Ad—for a Fake Product Site rejiggers business around branded entertainment videos that are actually good By Mike Shields

Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as…

April 4, 2013, 5:47 PM EDT

Perspective: The Big Kiss-Off Scope's prudish days are over By Robert Klara

Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and…

January 17, 2013, 6:16 AM EST

Listerine Flipbook Gives Beautiful Woman Nasty Onion Breath JWT ad smells like victory By David Griner

Sometimes an idea is so simple and perfect, you wonder how no one thought of it before. Today's case in point—the bad-breath flipbook. JWT in Hong Kong created a bunch…

August 10, 2012, 1:47 PM EDT

Topic: Listerine