Lisa Baird | Adweek Lisa Baird | Adweek
Advertisement

Topic: Lisa Baird

Type
How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

July 15, 2014, 6:03 AM EDT

Y&R Bows U.S. Olympic Committee Effort Animated videos tell athlete stories

’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed…

April 18, 2012, 5:49 PM EDT

A New Campaign for the U.S. Olympic Committee Web video bows tagline: 'The team behind the team'

The U.S. Olympic Committee has a new logo, new agencies, and now, a new campaign that links the Olympic movement with the American spirit. The campaign, which was developed by Young…

August 18, 2011, 2:57 PM EDT

Advertisement