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Topic: Liquor

Laphroaig Scotch Doesn't Mind If You Think It 'Tastes Like a Burning Hospital' Campaign welcomes all opinions

Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust. Now the distiller is parsing…

June 2, 2014, 3:55 PM EDT

The French Fire the Latest Round in the Champagne Wars The accident that turned into a multi-billion dollar industry

This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take…

February 21, 2013, 6:47 AM EST

After Bacardi, More Liquor Marketers Seek New Agencies Jim Beam, Belvedere Up for Grabs

Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources…

October 8, 2012, 1:07 PM EDT

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

Selling Aperitifs in an MGD World Can St-Germain creator Robert Cooper bring back the amuse-bouche cocktail?

Some brand creators prosper by falling in step with established trends; Robert Cooper is not one of them. In 2007, the third-generation distiller created St-Germain, an artisanal French liqueur for the…

July 13, 2011, 5:53 AM EDT

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