Topic: Liquor
Type
The French Fire the Latest Round in the Champagne Wars
The accident that turned into a multi-billion dollar industry
This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take…
After Bacardi, More Liquor Marketers Seek New Agencies
Jim Beam, Belvedere Up for Grabs
Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources…
Top 10 Commercials of the Week: Aug. 31- Sept. 7
These spots traveled to the future, hopped in a box and demonstrated proper condom use
This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson. Many of the…
Selling Aperitifs in an MGD World
Can St-Germain creator Robert Cooper bring back the amuse-bouche cocktail?
Some brand creators prosper by falling in step with established trends; Robert Cooper is not one of them. In 2007, the third-generation distiller created St-Germain, an artisanal French liqueur for the…
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