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Topic: Lionel Messi

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot

Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter

After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

World Cup Fever Sweeps the U.S.

Millions of young fans make soccer the champion of social media

The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting big boosts…

Adweek's Top 5 Commercials of the Week: May 23-30

Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup

Pressure brings uneasy dreams for the Argentine star

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel…

Samsung Shows Off Soccer Skills in Top Viral Ad

FIFA stars take on the Galaxy

The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S. team being stuck in the "Group of…

Tech Brands Dominate Last Days of 2013 on YouTube

Year-in-review from Google, LeBron Samsung spot nab big numbers

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views. That…

Kobe-Messi Selfie Battle Explodes on YouTube

Turkish Airways scores viral surprise

Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to…

Ad of the Day: Kobe and Messi Trade Epic Selfies for Turkish Airlines

Latest comedy of one-upmanship

More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time. There is…

Ad of the Day: Lionel Messi Captains the Humans in Samsung's Soccer Battle Against Aliens

Our only hope

After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars…

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