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Topic: LinkedIn

LinkedIn's Roadshow Heads to Cannes

With a new slate of ad offerings, a social network goes deal-making on the Riviera

The Cannes Lions festival has become a tech playground, and LinkedIn has embraced the event to strengthen its industry ties. At last year’s festival, agencies and brands still demanded improved products…

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated]

Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

Sprinklr, Showered In Money, Plans IPO

Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

LinkedIn Touts Mobile Momentum

On its way to 50 percent of traffic

LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets.…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

6 Buzziest Pro- and Anti-Obamacare Marketing Moments

Between two ferns and a creepy Uncle Sam

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several…

Social Networks Are Kingdoms at War in Beautifully Crafted Game of Thrones Homage

HootSuite sets the bar for self-promotion

If you love nerding out about social media almost as much as you love nerding out about Game of Thrones, then have I got the video for you. Social media management…

Brands Sitting on Secret Army of Marketers

LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

LinkedIn Expands Advertising Product to Mobile

Continues ad monetization push

If you're a LinkedIn member, you might start seeing more ads from the professional social network. Continuing its push to get more revenue from advertising, LinkedIn is bringing Sponsored InMail,…

Are You a Felon? According to Google, You Just Might Be

This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

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