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Topic: LinkedIn

What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share

Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing. Which brands have kept your interest…

Starwood Bets Big on LinkedIn as Part of $30 Million B-to-B Campaign

Digital fuels new loyalty program

Starwood Hotels & Resorts is pouring $30 million into a new advertising campaign to expand its Starwood Preferred Guest (SPG) loyalty program into the business-to-business market. The SPG Pro program, which…

LinkedIn Reaches $6M Settlement Agreement With Department of Labor

Social media site pays overtime and damages to 359 employees

LinkedIn Corp said Monday it would pay more than $6 million in overtime and damages to 359 current and former employees under the terms of a settlement agreement with the…

LinkedIn’s Revenue Hits $534 Million

Ad sales spike 44 percent year-over-year

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States. Marketing contributed to…

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts

Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

LinkedIn Ads Can Be Tested and Targeted Like Never Before

Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

LinkedIn Buys Business Ad Tech Player for $175 Million

Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You

But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes

Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

LinkedIn Tells Member Stories in New Campaign

Kids, one day you too can join the social network for professionals

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses…

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