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Topic: LinkedIn ads

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LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads Marketing biz swelled 56 percent to $74.8 million in Q1

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…

May 2, 2013, 8:06 PM EDT

Revamped LinkedIn App Will Serve Ads to Smartphone Users Company continues social network evolution with new mobile offerings

With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported. LinkedIn gets nearly one third of…

April 18, 2013, 11:53 AM EDT

LinkedIn May Have Just Designed the Ultimate B-to-B Banner Slides in ads promoting presentations

Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise…

March 12, 2013, 12:59 PM EDT

What Twitter's Ad API Really Means for Social Advertising New partners such as Salesforce and Adobe share tactics, spin theories

Advertising on Twitter just got easier. As previously reported by Adweek and TechCrunch, the social platform has rolled out an ad API that will let social marketing developers buy Twitter…

February 20, 2013, 12:33 PM EST

Twitter Prepping Bigger Ad Play Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate…

February 11, 2013, 4:18 PM EST

LinkedIn Getting More Serious About In-Stream Ads, Mobile Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from…

February 7, 2013, 6:10 PM EST

Fast Chat: SocialCode CRO Bill Masterson Former Facebook sales director talks about marketing developer programs and ad tools

For the past couple years, Bill Masterson has served as sales director at Facebook, but left to join Washington Post-owned social agency SocialCode as its chief revenue officer last week.…

January 30, 2013, 4:12 PM EST

LinkedIn Hits Big Milestone; Brands Could Flock Next Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

January 9, 2013, 11:24 AM EST

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