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Topic: LinkedIn ads

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LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

LinkedIn Buys Business Ad Tech Player for $175 Million Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

July 22, 2014, 5:51 PM EDT

LinkedIn Touts Mobile Momentum On its way to 50 percent of traffic

LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets.…

May 1, 2014, 5:26 PM EDT

LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads Marketing biz swelled 56 percent to $74.8 million in Q1

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin. While Talent Solutions generated $184.3 million in Q1…

May 2, 2013, 8:06 PM EDT

Revamped LinkedIn App Will Serve Ads to Smartphone Users Company continues social network evolution with new mobile offerings

With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported. LinkedIn gets nearly one third of…

April 18, 2013, 11:53 AM EDT

LinkedIn May Have Just Designed the Ultimate B-to-B Banner Slides in ads promoting presentations

Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise…

March 12, 2013, 12:59 PM EDT

What Twitter's Ad API Really Means for Social Advertising New partners such as Salesforce and Adobe share tactics, spin theories

Advertising on Twitter just got easier. As previously reported by Adweek and TechCrunch, the social platform has rolled out an ad API that will let social marketing developers buy Twitter…

February 20, 2013, 12:33 PM EST

Twitter Prepping Bigger Ad Play Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate…

February 11, 2013, 4:18 PM EST

LinkedIn Getting More Serious About In-Stream Ads, Mobile Company nearly doubled advertiser base in 2012

LinkedIn’s Marketing Solutions division, which houses its ad business, typically falls in the shadow of its larger recruiter-oriented Talent Solutions group. But that hasn’t stopped the company's ad revenue from…

February 7, 2013, 6:10 PM EST

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