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Topic: LinkedIn

How to Network Without Being Annoying

Make the most of your connections with these 10 dos and don'ts

Talk to people in advertising and media about how they landed their jobs, and you'll notice a trend: It often comes down to networking. In a competitive field, even the…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

Why So Many People Leave Advertising

4A's and LinkedIn study highlights factors behind low morale

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency…

LinkedIn Is Now Allowing Marketers to Target Ads at Specific Companies

Marketing on the network just got easier and more efficient

LinkedIn is now letting businesses target ads based on companies they're actually trying to sell to. On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored…

LinkedIn Reaches for the Stars in Its First TV Spot, Airing on the Oscars

BBDO goes with astronaut theme

LinkedIn aims high in its first-ever broadcast TV spot. The 30-second ad, created by BBDO San Francisco in conjunction with LinkedIn's in-house creative studio, features footage shot from Earth's orbit and…

5 Ways to Improve Chemistry With Your Clients

Knowing needs, interests and commonalities can rocket relationship

You've heard it before: You're a great agency and the work was terrific, but we're going with someone else that's a "better fit." Where did you go wrong? Did you…

What This Ad Creative Learned From Emailing All 1,109 of His LinkedIn Contacts

John Kovacevich's yearlong project pays off

Do you find professional value in LinkedIn beyond the occasional glance at someone else's work history? Or is mostly a wasteland of connections made, then forgotten. A year ago, San Francisco-based…

8 Ways You Should Be Using LinkedIn (but Probably Aren't)

A few good habits to make it far more valuable

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying…

Virgin Atlantic Hid Its Latest Ad Inside LinkedIn's Job Listings

Figliulio & Partners seeks 'Freelance Flyers'

LinkedIn is frequently described as one of the world's top social networks, even though its user base is far less active than that of, say, Instagram. But brands have had…

Facetime: Magazines, Networks and Fashion Wrap Up the Summer

Arianna Huffington, Mindy Kaling and more

Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:

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