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Topic: LinkedIn

LinkedIn Is Launching Programmatic Advertising for Display Ads

Follows the success of its service for sponsored content

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices. Marketers will be able to buy display ads through an open auction or through LinkedIn's…

Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

MSFT shifts gears

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae. Professionals nowadays generally type up resumes on Microsoft Word and update their…

Microsoft Is Buying LinkedIn for $26.2 Billion

Both companies' boards of directors support the deal

Microsoft wants to add LinkedIn to its professional network. According to joint a statement today from both companies, Microsoft will acquire LinkedIn for $26.2 billion, or $196 per share. LinkedIn CEO…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

How to Network Without Being Annoying

Make the most of your connections with these 10 dos and don'ts

Talk to people in advertising and media about how they landed their jobs, and you'll notice a trend: It often comes down to networking. In a competitive field, even the…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

Why So Many People Leave Advertising

4A's and LinkedIn study highlights factors behind low morale

The battle for talent has always been a great concern for agencies, and a new study from the 4A's in partnership with LinkedIn illuminates some of the top reasons agency…

LinkedIn Is Now Allowing Marketers to Target Ads at Specific Companies

Marketing on the network just got easier and more efficient

LinkedIn is now letting businesses target ads based on companies they're actually trying to sell to. On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored…

LinkedIn Reaches for the Stars in Its First TV Spot, Airing on the Oscars

BBDO goes with astronaut theme

LinkedIn aims high in its first-ever broadcast TV spot. The 30-second ad, created by BBDO San Francisco in conjunction with LinkedIn's in-house creative studio, features footage shot from Earth's orbit and…

5 Ways to Improve Chemistry With Your Clients

Knowing needs, interests and commonalities can rocket relationship

You've heard it before: You're a great agency and the work was terrific, but we're going with someone else that's a "better fit." Where did you go wrong? Did you…

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