Topic: Lingerie

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9% Aerie's pledge is paying off

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider,…

November 4, 2014, 5:00 PM EST

Agent Provocateur Is Performing a Public Service [Video] Our new video columnist Lauren Reeves explains the link between X-ray vision and expensive underwear

Hello, I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. It's like that little devil who lives on…

September 12, 2013, 6:00 AM EDT

Ad of the Day: Penélope Cruz's Directorial Debut, for Agent Provocateur, Is a Sleaze-Fest Is that so wrong?

Forget about casting calls. Booty calls may have been the order of the day for this five-minute film written and directed by Oscar-winning actress Penélope Cruz for L'Agent—the lingerie line…

August 2, 2013, 11:28 AM EDT

Ad of the Day: Victoria's Secret Michael Bay's third annual holiday spot for the lingerie brand is borderline romantic, the old softie

The holidays are upon us, and you know what that means: a new Michael Bay commercial for Victoria's Secret, the greatest gift of all! The completely reasonable pairing of the…

December 8, 2011, 2:31 PM EST

The Spot: Undressed to Kill Lingerie sexbots ambush their latest victim in Agent Provocateur's campy Halloween horror commercial

GENESIS: Agent Provocateur wanted a short film for its high-end Soiree lingerie that would be sexy, stylish, and show lots of product. A pink garment from the collection reminded director…

October 31, 2011, 7:10 AM EDT