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Topic: Lingerie

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency…

This Lingerie Brand Made Its Male Employees Wear E-Cup-Size Breasts for a Day

So they know how it really feels

It's International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it's like to haul around an extra 6.6 pounds on their chest. PrimaDonna…

Ad of the Day: Adult Retailer Makes Probably the Craziest X-Rated Ad Yet (NSFW)

Director Rankin's best work ever?

Sex sells, particularly when you're selling lingerie and sex toys. And now, two of Britain's top creatives have teamed up to make one of the most extravagant erotic brand films…

Lane Bryant Bashes Victoria's Secret With 'I'm No Angel' Campaign

Attack ad lights up social media

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is…

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect

'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie's pledge is paying off

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval. According to Business Insider,…

Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Brand's play on words comes off tone-deaf

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't. More than 10,000…

Need a Good Cry? These Beautiful Short Films About Strong Women Should Do the Trick

Stellar long-form ads from Thailand

"My Beautiful Woman" is a series of three short ad films totaling 20 minutes of running time. And while that might sound like an eternity on YouTube, in this case…

Lingerie Ads Star Plus-Size Model With Ovarian Cancer … Hair Loss, Scars and All

Bold move by Forever Yours

When a model's livelihood relies on her looks, what happens when her appearance changes? For Elly Mayday, the answer is to just keep on modeling. While undergoing treatment for ovarian cancer,…

Simple, Revolutionary Lingerie Ads Feature Beautiful Models and No Photoshop

Aerie gets real

If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign. The sister brand of American Eagle markets…

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