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Topic: Line

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Bots serve pithy clips to different users

Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio…

10 Must-See Digital Marketing Stats From the Past Week

Instagram users, Snapchat billionaires and SXSW data

Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and…

With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?

Line's revenue-generating model has brands queuing up

Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

The Top 10 Messaging Apps by User Base and Revenue

Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

All Those Kik Pics From Strangers Will Now Be Blurred

Messaging app censors for safety

Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content…

Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word

Plans to invest more than $10 million in marketing

Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned. The Japan-based mobile company has met…

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen?

Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

Facebook's New Message: Email Is Dead

Kills unpopular service after WhatsApp deal

Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging. Facebook has all but declared the…

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