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New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

The Top 10 Messaging Apps by User Base and Revenue Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

July 7, 2014, 4:47 PM EDT

All Those Kik Pics From Strangers Will Now Be Blurred Messaging app censors for safety

Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content…

May 20, 2014, 12:32 PM EDT

Messaging App Line Seeks U.S. Ad Agencies to Help Spread the Word Plans to invest more than $10 million in marketing

Messaging app Line is in the midst of hiring advertising agencies to expand its distinctly Asian flavor of communication into the U.S., Adweek has learned. The Japan-based mobile company has met…

April 8, 2014, 6:07 AM EDT

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen? Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

March 4, 2014, 3:04 PM EST

Facebook's New Message: Email Is Dead Kills unpopular service after WhatsApp deal

Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging. Facebook has all but declared the…

February 24, 2014, 6:11 PM EST

Facebook to Buy WhatsApp for $16B Pending regulatory approval

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the…

February 19, 2014, 6:13 PM EST

The Branding Potential Behind Some of Mobile Messaging’s Big Players Marketers, take note (before this message disappears)

There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some…

February 2, 2014, 10:07 PM EST

One Direction Unveils Best Kik Campaign Ever Boy band is latest to put toe in water of messaging trend

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on…

November 26, 2013, 5:21 PM EST

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