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Topic: Linda Yaccarino

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

8 Things the Time Warner-Comcast Merger Will Do

If you're in media, this affects you

The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it…

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

In the Wake of a Reorg, NBCU Lays Off Ad Sales Staff

Conglomerate will cut staff by 3.5 percent

Just three weeks after reorganizing its ad sales staff under five direct reports to Linda Yaccarino, NBCUniversal has begun laying off staffers. At the time of the original announcement, NBCU…

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?

Only 4 seasons

Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences. After heated negotiations, the NBCUniversal ad sales president fetched double-digit…

Early Stirrings in the Cable Upfront Marketplace

Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

The Voice Is Music to NBC’s Ears

Cycle 4 premiere draws a whopping 4.8 in the demo

That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at…

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