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Topic: Linda Yaccarino

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The Voice Is Music to NBC’s Ears Cycle 4 premiere draws a whopping 4.8 in the demo

That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at…

March 26, 2013, 12:43 PM EDT

NBCUniversal Goes It Alone With Non-NewFront Event Digital upfront pitch will have stronger mobile focus

NBCUniversal last month broke with the Digital Content NewFront posse of upfront presenters (taking its place: CBS Interactive). Now the company is planning a stand-alone, non-NewFront event it has dubbed “Digital.Amplified.” The…

March 26, 2013, 9:15 AM EDT

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

NBCU Adds More Sales Staff Under Yaccarino Pre-Upfront New faces beef up sports unit, other divisions

NBCUniversal ad sales head Linda Yaccarino has created four new titles on the company's ad sales roster, adding muscle to a team that has been growing since she arrived at…

February 11, 2013, 5:43 PM EST

Syfy Lures Dodge With Defiance Online game will hit the market April 1

Defiance is coming April 1, and it's coming in a Mad Maxed-out Dodge Challenger. The massively multiplayer online game will drop at the beginning of the cruelest month, two weeks…

January 7, 2013, 7:29 AM EST

NBCU Ad Sales Picture Crystallizes Yaccarino firms up her executive staff with promotions, new hires

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…

November 15, 2012, 3:34 PM EST

NBC Vet Gambelli Steps Down Another familiar face leaves network’s sales team

Veteran NBC sales executive Marianne Gambelli announced this afternoon that she is leaving the company, effective immediately. Gambelli broke the news to NBCUniversal staffers in a brief note. “After a great deal…

October 12, 2012, 3:43 PM EDT

NBCU Consolidates Ad Sales Under Yaccarino A year after taking the cable reins, exec adds broadcast to her portfolio

Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business. In her new role…

September 19, 2012, 1:12 PM EDT

Mandala Out at NBCUniversal High-level cable group sales exec no longer with company, won't be replaced

Steve Mandala is no longer with NBCUniversal as of April 6, multiple sources told Adweek today. The high-ranking exec oversaw sales teams for NBCU's 14-network cable portfolio, including USA, Syfy…

April 11, 2012, 4:12 PM EDT

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