Topic: Linda Yaccarino

NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group

Company says it will be more accessible

Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams. In the changes, which Linda…

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

The Master of Millennial Horror Now Has a Branded Content Deal With NBCU

65% of Jason Blum's audience is under 25

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do…

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

8 Things the Time Warner-Comcast Merger Will Do

If you're in media, this affects you

The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it…