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Topic: Linda Yaccarino

Here Are the Most Indispensable Executives in Marketing, Media and Tech

Snapchat's Imran Khan tops this year's Adweek 50

CMOs are hot! Marketing chiefs represent the single largest cohort in this year’s 
Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media…

NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief

It's part of Linda Yaccarino's reorganization of the team

The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month. Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships,…

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

The time zone-friendly locale certainly helped

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner. One day before the games even begin, the company…

Facetime: Network Upfronts in Full Swing

Robert Greenblatt, Mark Burnett, Samantha Bee and more

This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

First partnership since NBCU’s $200 million investment last year

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group

Company says it will be more accessible

Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams. In the changes, which Linda…

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

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