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Topic: Linda Yaccarino

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

8 Things the Time Warner-Comcast Merger Will Do

If you're in media, this affects you

The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it…

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

In the Wake of a Reorg, NBCU Lays Off Ad Sales Staff

Conglomerate will cut staff by 3.5 percent

Just three weeks after reorganizing its ad sales staff under five direct reports to Linda Yaccarino, NBCUniversal has begun laying off staffers. At the time of the original announcement, NBCU…

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

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