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Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

August 21, 2014, 4:27 PM EDT

Lincoln Targets Millennials With 'Dream Ride' They're getting older and making more money

Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds…

June 27, 2014, 4:37 PM EDT

Advertisers Are Lining Up for a Piece of Mad Men’s Final Season April 13 marks the beginning of the end for AMC’s stylish drama

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with…

April 6, 2014, 8:34 PM EDT

Mullen Adds MD to Its Los Angeles Office Cameron McNaughton previously ran Hudson Rouge

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson…

March 4, 2014, 1:26 PM EST

Former Mad Men Star Jared Harris Stays Away From Social Media Internet cocktails, however …

Specs Who Jared Harris Age 51 Accomplishments Stars as Hodge Starkweather in The Mortal Instruments: City of Bones, in theaters Aug. 21; played ill-fated ad exec Lane Pryce on Mad Men; appeared as…

August 22, 2013, 11:33 PM EDT

Big Brands Give Small Tech Firms a Shot Springpad, GumGum and Lattice score clients

Today, Breville will embark on the Specialty Coffee Association's annual event in Boston to sell its coffee machines, espresso grinders and tea makers. Just as the business card has gone…

April 10, 2013, 8:01 AM EDT

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…

April 8, 2013, 6:12 PM EDT

Ad of the Day: Lincoln The automaker's great Beck concert gets immersive, but it's still the performance that steals the show

In the case of Lincoln's "Sound and Vision" project, it turns out less is more. Last week, the automaker released what it billed as the "fully immersive digital experience" of its…

February 26, 2013, 1:19 PM EST

All the Best Film Oscar Nominees in 2 Minutes Spare yourself the ceremony and take your pick from the trailers

Trailer Mash Oscars 2013

February 22, 2013, 2:43 PM EST

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…

January 23, 2013, 1:52 PM EST