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Topic: Lincoln

Big Brands Give Small Tech Firms a Shot Springpad, GumGum and Lattice score clients

Today, Breville will embark on the Specialty Coffee Association's annual event in Boston to sell its coffee machines, espresso grinders and tea makers. Just as the business card has gone…

April 10, 2013, 8:01 AM EDT

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…

April 8, 2013, 6:12 PM EDT

Ad of the Day: Lincoln The automaker's great Beck concert gets immersive, but it's still the performance that steals the show

In the case of Lincoln's "Sound and Vision" project, it turns out less is more. Last week, the automaker released what it billed as the "fully immersive digital experience" of its…

February 26, 2013, 1:19 PM EST

All the Best Film Oscar Nominees in 2 Minutes Spare yourself the ceremony and take your pick from the trailers

February 22, 2013, 2:43 PM EST

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…

January 23, 2013, 1:52 PM EST

Participant Media Acquires Documentary Channel, Halogen TV Will rebrand and relaunch with new content by Cineflix and the Jim Henson Company

Participant Media has acquired cable networks Documentary Channel and Halogen TV and will combine them into a single as-yet unnamed cable network to launch next summer with a distribution of some…

December 17, 2012, 1:34 PM EST

Lincoln's 'Social' Super Bowl Spot; New Branding Strategy Automaker unveils integrated campaign and in-house agency

Lincoln has purchased a Super Bowl XLVII spot—its first commercial during the big game—that its marketing brass says will be “extremely social.” Reps for the Ford Motor Company have been tight-lipped regarding…

December 3, 2012, 6:00 AM EST

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

May 17, 2012, 7:00 AM EDT

WPP Launches New Lincoln Unit New York-based agency to help reintroduce luxury Ford brand

WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…

December 15, 2011, 6:12 PM EST

'Space Oddity' just makes Lincoln spot odd

Collateral Damage takes Ford to task for using Cat Power's cover of David Bowie's downbeat "Space Oddity" in the above commercial for the Lincoln MKS. Oddly, the saga of suicidal…

September 30, 2008, 7:31 AM EDT

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