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Topic: LidoKidos

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First Mover: Will.i.am The Black Eyed Peas frontman, having conquered hip-hop, now wants to take on Sesame Street

Specs Age 37 New venture LidoKidos You’ve created a new company, LidoKidos, to produce a line of children’s media content. What inspired you?  In 2009, we put out The E.N.D. and “Boom Boom Pow.”…

July 9, 2012, 12:00 AM EDT

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