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Topic: licensing

Self Launches Frozen Foods Line It's a first for Condé Nast

With recent brand extensions, Condé Nast's Self magazine has focused on helping readers burn calories. Now, it's going to guide them in what they can actually eat. In the latest example…

February 24, 2014, 12:44 PM EST

Target to Sell Wired-Endorsed Products Retailer to sell gadgets endorsed by the magazine

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and…

April 29, 2013, 12:44 AM EDT

Rebranding Duke John Wayne's son promises a corral's worth of new themed merchandise

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima. And if…

June 10, 2011, 6:40 AM EDT

Licensing Fees Strike Again ABC pays $10K or more for use of Weiner photos

If a story is juicy enough, the TV news outlets will open their checkbooks. The most recent example: the revelation that ABC paid between $10,000 and $15,000 in licensing fees for the…

June 9, 2011, 6:40 AM EDT

NBC Expands 'Loser' Menu Second product line hits Walgreens April 29

You'd think one product line of The Biggest Loser-themed health bars and shakes would suffice. NBC and Walgreens, it seems, would beg to differ. Like the smart marketers they are, NBC…

April 25, 2011, 5:41 AM EDT

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