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Topic: Liberty Mutual

State Farm and Liberty Mutual Dive Into 3-D Ad Tech Insurers run promos via Adnimation's system

State Farm and Liberty Mutual have begun employing Adnimation's three-dimensional ads, which are GIF-like promos designed to jump off the page more than other rich media units. Adnimation's promos normally entail…

May 12, 2014, 12:05 PM EDT

Pulpo Media Debuts Data Platform for Hispanic Advertisers Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

May 6, 2014, 12:49 PM EDT

Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual New Zealand Air's 'Swimsuit Issue' scores, too

The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl. And now the Sochi Olympics are well-represented, with Games-themed spots from…

February 20, 2014, 2:02 PM EST

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky Liberty Mutual tells Heidi Kloser's story

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

February 19, 2014, 3:03 PM EST

Liberty Mutual Heads to Havas Worldwide, Optimedia Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

December 18, 2013, 12:33 PM EST

Liberty Mutual Cuts List in Creative Review Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

September 11, 2013, 5:02 PM EDT

Hill Holliday Names a New Strategy Chief Graham Ritchie hails from Publicis Mojo in Auckland

Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and New…

August 8, 2013, 1:49 PM EDT

Liberty Mutual Reviews Ad Business Longtime incumbent Hill Holliday plans to defend

Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures,…

June 10, 2013, 1:43 PM EDT

Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign Hill Holliday celebrates humanity as 'imperfect creatures'

Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings through the…

July 30, 2012, 8:18 AM EDT

Texts crash in Liberty Mutual's driving PSAs

Hill, Holliday and Liberty Mutual try subtlety in an oft-unsubtle category, eschewing the horrific torn flesh, twisted limbs and bent metal of some traffic-safety spots for an oddly ambient…

July 16, 2010, 10:22 AM EDT

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