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Topic: LGBT

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two…

After Indiana Debacle, States Are Showing Off Their LGBT-Friendliness

For many destinations, inclusive marketing is now a top priority

It's been about three weeks since Indiana's Religious Freedom Restoration Act ignited a media firestorm around the country. The measure, decried by many as permitting gay discrimination on religious grounds,…

Evolve Media Acquires AfterEllen.com

Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

Drag Queens Ditch Facebook for Ello

Emerging social net allows aliases

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities. Launched in July,…

Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride

Sandwich has limited reach but a big heart

This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the…

How Banana Republic Moved From Skinny Models to Gay Guys

Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

Digital Marketers Jump on DOMA Decision

MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

Jason Collins Could Be Nike's New Star

NBA player's historic coming-out could have big sponsorship implications

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…

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