Advertisement

Topic: LGBT

Evolve Media Acquires AfterEllen.com

Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

Drag Queens Ditch Facebook for Ello

Emerging social net allows aliases

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities. Launched in July,…

Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride

Sandwich has limited reach but a big heart

This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the…

How Banana Republic Moved From Skinny Models to Gay Guys

Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

Digital Marketers Jump on DOMA Decision

MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

Jason Collins Could Be Nike's New Star

NBA player's historic coming-out could have big sponsorship implications

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…

Expedia Travels to New Territory

How the company's marriage equality spot wasn't aimed at the LGBT community

Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry…

Advertisement