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Topic: Lg

LG Monitors Are So Lifelike, They'll Stop You From Urinating Properly Men's room stunt from Amsterdam

LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a…

April 18, 2013, 11:48 AM EDT

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

LG Punks Samsung With Taunting Billboard Above Its Rival's in Times Square Time '4' smack talk

It's a big day for Samsung, which is unveiling the Galaxy S4 in New York City later today. But leave it to LG to preemptively let a little air out…

March 14, 2013, 2:34 PM EDT

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode Bold rhetoric from top executives and analysts at CES

If you spent any time walking around the various small cities that the major electronics companies erected last week at CES, you probably noticed how confident their executives were that…

January 11, 2013, 7:33 AM EST

The 10 Most Watched Tech Ads of 2012 Samsung dominates Visible Measures list with three of the top four campaigns

Take that, Apple fanboys. Samsung blew away the competition, including its nemesis in Cupertino, when it came to the reach of its online videos this year—producing the No. 1 campaign, and…

December 5, 2012, 3:36 PM EST

Top 10 Commercials of the Week: Oct. 19-26 Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

October 26, 2012, 10:01 AM EDT

Unsuspecting Elevator Riders Get Shafted in LG's Latest Viral Spot Colors so real, you'll think you're about to die

Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS…

October 24, 2012, 10:48 AM EDT

Philips, Other TV Makers Embrace the Nothingness of Their Products

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…

September 24, 2012, 12:42 PM EDT

Agencies Open Brand Doors to Tech Startups Sable launches Spark Plug in attempt to embrace innovation in the digital space

What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive. Interlude is one of seven startups…

May 1, 2012, 6:16 AM EDT

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