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Topic: Lg

Ad of the Day: How Good Is This Vacuum? You Can Climb a Skyscraper With Its Suction

Sierra Blair-Coyle puts her faith in LG for a crazy stunt

We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we…

Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

Hires Havas's Tim Maleeny to launch office

When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a…

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Pumping out a hefty mix of paid and organic posts

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HS…

This Week's Must-Haves: a Mini Projector That Creates Supersized Images

Plus, goods and gadgets for the weekend of the Big Game

This week, the Adweek staff is highlighting an LED Home Theater Projector, a uKeg pressurized growler to make sure your beers stay fresh, a training football and more. Take a…

Liam Neeson Is on a Mission to Protect the Future in LG's First Super Bowl Spot

Ridley and Jake Scott are behind the 60-second ad

Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's…

Delicates and Regulars Do Battle in LG's Fun, Theatrical Campaign for a Twin Washer

Strong craft, from TV to a big Times Square event

Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates…

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

Plus, chic weather-proof kicks and a smart Halloween solution

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

LG is first featured advertiser

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology. The ad unit is available starting today on USA Today platforms for both…

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

From smart cars to 'selfie sticks'

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become…

Top 10 Branded Videos: LG Hits Gold With Vine Star

Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four…

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