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Topic: Levi's

Historic Trumps Hip for Levi's New Campaign CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

July 6, 2014, 7:55 PM EDT

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

The 6 Manliest Fashion Brands of All Time [Video] Robert Klara explains when it's alright for men to be fussy

What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.

May 7, 2014, 10:17 AM EDT

Instagram Video Ads Are Coming Soon But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…

April 27, 2014, 8:20 PM EDT

Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests Results bode well for mobile app

Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today…

December 19, 2013, 12:01 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut First advertiser on the platform has a lot to dissect

The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like…

November 1, 2013, 6:31 PM EDT

Michael Kors' First Instagram Ad Gets Instant Complaints High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

November 1, 2013, 2:23 PM EDT

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