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Topic: Levi's

Instagram Ads Boost Ben & Jerry's and Levi's Brand Recall in Early Tests Results bode well for mobile app

Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today…

December 19, 2013, 12:01 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Michael Kors' Huge 'Likes' Tally Provides Flipside to Rocky Instagram Ads Debut First advertiser on the platform has a lot to dissect

The debut of Instagram ads today seems like an emerging social media case study in the power of the consumer voice—in this case, it's a battle between Instagram's low-threshold Like…

November 1, 2013, 6:31 PM EDT

Michael Kors' First Instagram Ad Gets Instant Complaints High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking…

November 1, 2013, 2:23 PM EDT

General Mills, Lexus and Levi's Play with Digital Radio Music is a hip branding avenue to millennial demo

General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora…

October 26, 2013, 6:00 AM EDT

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be…

October 23, 2013, 3:08 PM EDT

Glenn Beck Selling New Line of Jeans to Manly American Rocket Builders Take that, Levi's

Real men build rocket ships with their bare hands. Real men wear Glenn Beck jeans. They're American jeans, partly because they were made in America but mostly because Glenn Beck…

October 16, 2012, 9:20 AM EDT

Flipboard Looks to Elevate Tablet Ads Ignoring Twitter API issues, company unveils social brand magazine for Levi's

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end,…

September 7, 2012, 11:34 AM EDT

Ad of the Day: Levi's A pair of jeans is a stupendous motivator in W+K's latest 'Go Forth' spot

Are you a young worker stuck in a dead-end job (or lacking one entirely) in an impossible job market in a horrible economy? Don't worry. Throw on a pair of…

August 6, 2012, 2:27 PM EDT

Cosmo for Guys: Girls Leer, Too Agency Thinkmodo continues viral efforts for Hearst app

Attention gents. Cosmo for Guys wants you to know that you can be objectified, too.  Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…

September 15, 2011, 12:40 PM EDT

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