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Topic: Levi's

Instagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them Kevin Systrom on the future of his platform

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of…

December 11, 2014, 2:25 PM EST

Why Media Agency Executives Should Act Like Movie Producers OMD's Greg Castronuovo is inspired by Harvey Weinstein

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues…

November 24, 2014, 8:00 AM EST

Brand of the Day: Opening Ceremony Aims to Open Everywhere But can it make millennials buy a smartwatch?

Stop us if you've heard this one before: Two college kids take a vacation together, get to talking, and decide to indulge their "passions for travel, art and fashion" by…

November 18, 2014, 7:00 AM EST

Why George Clooney Wears James Dean’s Pants After 141 years, Levi's 501s are still the coolest jeans in America

In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of…

October 6, 2014, 7:59 AM EDT

Levi's Banned Some Music Fans From Free Show for Not Wearing Its Jeans Reasonable or self-defeating?

Levi's has landed itself in a little hot water, after shutting music fans out of a free concert for failing to wear the brand's clothes to the show. Last week, two…

August 11, 2014, 11:03 AM EDT

These 5 Dynamic Duos Are Nailing Digital Marketing Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

July 28, 2014, 8:15 PM EDT

Historic Trumps Hip for Levi's New Campaign CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

July 6, 2014, 7:55 PM EDT

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

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