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Topic: Levi's

Google Scores Product Design Grand Prix at Cannes for Jacquard 'Connected' Jacket

Doppler Labs is also honored for its earbuds

CANNES, France—Google Creative Labs London was the height of fashion in the Cannes Lions Product Design competition tonight, winning the Grand Prix for a jean jacket—the Jacquard—that it developed with…

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Touch-sensitive cuff coming to market

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics,…

Q&A: Kylie Jenner Opens Up About Her Online Haters and Those Hard-to-Get Lip Kits

'Being a young socialite on the internet, it comes with a lot of bullying'

Kylie Jenner's got a hit reality show, endorsement deals, and the attention of millions of fans on Instagram, Snapchat and more. Brands like Levi's are lining up to catch some…

How Kylie Jenner Built a Sprawling Audience—and a Booming Brand—at Age 18

Social media celeb uses her image to cash in

There are few narratives in modern celebrity culture as unexpected as the ascent of the Kardashian-Jenner family. When they first appeared on America's televisions in 2007 as the stars of…

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

This N.Y. Design Firm Is Branching Out From the Music Biz

Sagmeister & Walsh boasts diverse clients across industries

Specs Who Founder Stefan Sagmeister and partner Jessica Walsh What Creative design firm Where New York After spending almost two decades creating album covers for artists like the Rolling Stones and Talking Heads, Stefan…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

Project shows how secondary words can be

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese. The resulting work…

Instagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them

Kevin Systrom on the future of his platform

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of…

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