Topic: Levi's
Attention gents. Cosmo for Guys wants you to know that you can be objectified, too. Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…
It's a little risky to embrace youthful rebellion in advertising right now, given that the real-world examples involve so much looting and burning. It's odd, then, that Levi's isn't at…
Watching things explode on camera is really cool. Just ask Michael Bay. Or Levi's and Wieden + Kennedy Amsterdam. The agency turned to Portuguese street artist Vhils to help create…
Continuing its rigorous research into women's butts, Levi's (and ad agency Colenso BBDO) hooked up an "asscam" to one Australian lady's backside, and filmed the results. The exposé revealed about…
The world faces many daunting challenges: climate change, ethnic conflict, economic disparity. Add to that the Herculean task of categorizing the world's many female butt types and matching them…
Earlier today, I said that the popular new "Guy Walks Across America" video would make a great tourism ad for the United States, but there was already some grumbling…
This Levi's "Go Forth" spot by Wieden + Kennedy uses what many think is an original voice recording of Walt Whitman reading from his poem, "America." If so, his voice…
Fresh off its "Unbutton your beast" viral triumph (of questionable taste but unquestionable buzz), Levi's returns with a taxicab campaign for its 501 jeans via Show Media that has…
Levi's artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi's jeans. Meanwhile, the brand's sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your…
Dear Levi's: I took the advice of your latest Web effort and "unbuttoned my beast" at work. Everyone lost it. I thought I'd get fired for sure, but the company's…
