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Topic: Levi Strauss

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Levi's Reunites with FCB Draftfcb, The House Worldwide share global responsibilities

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its…

February 6, 2014, 4:52 PM EST

Perspective: Denim for Dudes Ignoring the herd of pricey, designer labels, Lee jeans stays authentic

Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together…

November 29, 2012, 7:01 AM EST

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