Topic: Les Moonves

National Amusements Officially Asks CBS and Viacom to Consider Merging

Companies could recombine after splitting 10 years ago

The rumors floating around all year that CBS Corp. and Viacom might recombine 10 years after they split apart are no longer just rumors: National Amusements has sent a letter…

Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market

Networks secure big CPM gains, but trouble is on the horizon

Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront…

CBS Makes Good on Leslie Moonves' Vow of Double-Digit CPM Increases

First broadcaster to finish upfront business

After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish…

Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

Mark Zuckerberg leaps into lead spot

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

Network announces Good Wife spinoff for CBS All Access

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon. And with good reason: Not only was it the most-watched…

CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top

Network beats NBC and proves appeal with younger viewers

Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can…

Networks and Buyers Prepare to Stand Their Ground in the Upfront Showdown

Double-digit demands, new data options highlight this year’s talks

Look for a bit more swagger on display than usual during this week's broadcast upfronts. For the past several months, network execs have eagerly pointed to this season's exceptionally robust…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

Les Moonves Is Named Chairman of CBS, Replacing Sumner Redstone

Announcement comes a day after ailing former chair resigns

Les Moonves, CBS Corp.'s CEO and president, has been named chairman of the company. He replaces the ailing Sumner Redstone, who resigned Tuesday as executive chairman but will remain as…