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Topic: Leo Burnett

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

Silverado's Super Bowl Ad Is a Livestock Love Connection 'Romance' follows a bachelor bull

Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado. "Romance" puts a…

January 30, 2014, 12:32 PM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Grey S.F. Wins Norton Account Prevails over incumbent Leo Burnett

Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett. The WPP agency…

January 8, 2014, 11:30 AM EST

Tony Malcolm Is DDB's New Creative Chief on McDonald's Shifts from Leo Burnett London, where he also worked on the brand

DDB has filled the top creative role on its McDonald's business in the U.S. with Tony Malcolm, a creative director who's well known within the fast-food giant. That's because Malcolm has…

January 7, 2014, 6:00 AM EST

Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint Theater of the absurd

IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex…

December 16, 2013, 10:14 PM EST

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

December 11, 2013, 9:31 AM EST

Mark Figliulo's 1st Big Client Is Sprint Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

November 27, 2013, 2:37 PM EST

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

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