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Topic: Leo Burnett

Leo Burnett Adds Creative Leader on P&G's Always Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

May 28, 2014, 5:10 PM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

FCB Garfinkel Names New Head of Strategy Kofi Amoo-Gottfried has client-agency background

Kofi Amoo-Gottfried has been named chief strategy officer at FCB Garfinkel, charged with working closely with CEO Lee Garfinkel to expand the New York agency’s offerings.  Amoo-Gottfried, who most recently was…

May 28, 2014, 7:47 AM EDT

Quirky Re/Max Ads Suggest Your Dream Home Isn't What You Think First spots from Leo Burnett

Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky. Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager…

May 15, 2014, 3:07 PM EDT

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

This Ad Has No Respect for Personal Space, but at Least Honda Does Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

May 8, 2014, 11:51 AM EDT

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

Miller High Life Celebrates the Least Interesting Man in the World 'I Am Rich' ads go for everyman appeal

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves…

April 15, 2014, 9:41 AM EDT

Jay Benjamin Fills Top Creative Job at Saatchi New York Shifts from sister shop Leo Burnett

The New York office of Saatchi & Saatchi has filled its top creative role with a leader from sister shop Leo Burnett. Jay Benjamin, the chief creative officer at Burnett's New…

April 10, 2014, 1:29 PM EDT

Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot OK, maybe slightly creepy

Ansel Adams famously said there are two people in every photograph—the photographer and the viewer. Canon offers its own, somewhat simpler take on that perspective in this beautiful new spot…

April 4, 2014, 8:22 AM EDT

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