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Topic: Leo Burnett

R/GA Chicago Hires Creative Director Behind Always' Popular #LikeAGirl Pitch

A.J. Hassan was a long-time Leo Burnett staffer

Leo Burnett vet A.J. Hassan, who helped spearhead the gender-challenging "#LikeAGirl" campaign, is joining R/GA Chicago as an executive creative director. Aside from that award-winning pitch for Always, Hassan, who worked…

Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails

But the point is to keep your eyes on the road

Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, where…

Leo Burnett Promotes Its McDonald's, Samsung Creative Lead to CCO

Britt Nolan fills gap left after Susan Credle's exit

After crafting award-winning work for several of Leo Burnett biggest clients over the past seven years, Britt Nolan has been promoted to U.S. chief creative officer at the agency. Most recently,…

Boy Comes Out to His Father on McCafé Cup in This Taiwanese Ad, Stirring Religious Ire

McDonald's accused of 'openly promoting gay issues'

A new, gay-friendly McDonald's McCafé ad in Taiwan has predictably stirred up opposition from local religious groups, who are demanding a boycott.  The ad, by Leo Burnett, shows a boy coming out…

Not Every Brand Loves Emojis. Always 'Like a Girl' Says the Female Ones Are Terrible

Brand rips into stereotypes

Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl"…

A Copywriter's 10 Tips for Nailing the Perfect Oscar Acceptance Speech

How to make the most of those 45 seconds

If your last name is Fassbender, DiCaprio or Blanchett, you're sweating right now. Not only is the pressure of winning an Oscar weighing on you like an 8.5-pound chunk of…

Leo Burnett Built a Livable Model of Van Gogh's 'Bedroom' That You Can Rent on Airbnb

A haven for art geeks

From igloos to Netflix and Chill, Airbnb fans have an awesomely quirky variety of accommodation options to choose from these days. And starting Sunday, art geeks can live out their Van…

Bloodthirsty Zombies Uncover the Magic of Running in Brooks' Cinematic 3-Minute Ad

Leo Burnett launches the brand's first TV campaign

Running in a pair of sneakers made by Brooks Running has magical powers, according to the brand's very first national TV campaign. The power of the shoes (and running) can…

Time Warner Cable Splits With Ogilvy After 12 Years

Agency didn't defend in client review which is down to 3 finalists

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

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