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Topic: Leo Burnett

Grey S.F. Wins Norton Account Prevails over incumbent Leo Burnett

Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett. The WPP agency…

January 8, 2014, 11:30 AM EST

Tony Malcolm Is DDB's New Creative Chief on McDonald's Shifts from Leo Burnett London, where he also worked on the brand

DDB has filled the top creative role on its McDonald's business in the U.S. with Tony Malcolm, a creative director who's well known within the fast-food giant. That's because Malcolm has…

January 7, 2014, 6:00 AM EST

Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint Theater of the absurd

IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex…

December 16, 2013, 10:14 PM EST

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

December 11, 2013, 9:31 AM EST

Mark Figliulo's 1st Big Client Is Sprint Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

November 27, 2013, 2:37 PM EST

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

November 10, 2013, 8:21 PM EST

Hotels.com Picks Crispin for Its Creative Account Winner succeeds Y&R as lead creative agency

Hotels.com is shifting its creative business to Crispin Porter + Bogusky, the agency has confirmed. The online travel site's media spending totals about $40 million annually. The decision came after a review…

October 29, 2013, 10:56 AM EDT

'Skip' Button Shows How Easily Job Interviewers Can Ignore Ex-Cons Would you hear him out?

If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer…

October 24, 2013, 11:14 AM EDT

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