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Topic: Leo Burnett

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup

Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

Kids, Don't Share Photos of Your Willy, Warns Cute but Very Sad British PSA

Because this is what happens if you do

We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This…

Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest 'Honor Killings'

Shows a woman suffocating in plastic

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage. Her death is referenced…

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much

Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?

Not everyone was lovin' it, to put it mildly

McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and…

Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo

Archenemies become friends in Leo Burnett's launch spot

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus…

Here's Who Gets What in Kraft's Agency Consolidation

Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

These Forgotten Toys Want to Know What Love Is. They Want You to Show Them

Freeview revives a classic '80s power ballad

If your once-loved, coldly discarded belongings could share their feelings of loss and exile, what would it sound like? Like Foreigner, that's what. In this Leo Burnett spot for British TV…

Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

$30,000 and 24 hours to make people's lives better

Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD…

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