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Topic: Leo Burnett

Leo Burnett Worldwide Names Rich Stoddart as Agency Network's Global CEO

North American chief replaces Tom Bernardin after 11 years

In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide. Stoddart will also continue to…

Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino

Are you ready for #BaldwinBowl?

Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009. The…

Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the First Time

And he isn't great with trees

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really,…

Fallon Just Won Lead Creative Duties for These Popular Milk Brands

Publicis shop takes on Silk, Horizon Organic

WhiteWave Foods has tapped Fallon to lead creative work for milk brands Silk, International Delight and Horizon Organic. Those brands combined for about $64 million in domestic spending during the first…

Q&A: How Leo Burnett's CEO and CCO Built a Creative Powerhouse in 10 Years

Celebrating a killer creative year after a decade together

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes…

How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years

One copywriter's enduring idea

Rudolph Perz first saw the dough boy in his own kitchen. It was 1965. The Leo Burnett copywriter, working on the Pillsbury account, was at his Chicago home preparing Crescent…

Sorry, Britain, but This Lovely Christmas Ad From Spain Is the One to Watch This Year

Leo Burnett's short lottery film

Britain was the country that turned Christmas into an advertising showcase. But this year, a Spanish ad from Leo Burnett Madrid might just beat anything the U.K. turns out. The holiday…

Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

Would you do it?

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable. I'm currently judging at the international…

How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads

Burnett makes marketing you can drink from

If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad? To celebrate Australia's Bring Your Own Cup Day—a…

Jaded About Advertising? Watch This Video and Feel as Inspired as a Clueless Intern Again

Burnett's ode to innocence

It's easy to get disillusioned with advertising after, say, your first few months on the job. But what's not to like, really? You get free food, and free drinks, and…

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