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Topic: Leo Burnett

Samsung Wins Cannes Lions Marketer of the Year

The brand won 27 awards in 2015

Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during…

How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up

Converse, Asics aim for 'actions and authenticity' in marketing

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal…

Are Buick and GMC's Creative Accounts in Review?

RFP said to be circulating in an agency search

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett…

Election Have You Wanting to Flee the Country? Esurance Has Got You Covered

Clever April Fools' Day prank from Leo Burnett

To everyone out there that has uttered the statement, "I am leaving the country," or, "I'm moving to Canada," if insert-presidential-candidate-name-here wins the election, Esurance has got you covered. Well, sort…

R/GA Chicago Hires Creative Director Behind Always' Popular #LikeAGirl Pitch

A.J. Hassan was a long-time Leo Burnett staffer

Leo Burnett vet A.J. Hassan, who helped spearhead the gender-challenging "#LikeAGirl" campaign, is joining R/GA Chicago as an executive creative director. Aside from that award-winning pitch for Always, Hassan, who worked…

Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails

But the point is to keep your eyes on the road

Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, where…

Leo Burnett Promotes Its McDonald's, Samsung Creative Lead to CCO

Britt Nolan fills gap left after Susan Credle's exit

After crafting award-winning work for several of Leo Burnett biggest clients over the past seven years, Britt Nolan has been promoted to U.S. chief creative officer at the agency. Most recently,…

Boy Comes Out to His Father on McCafé Cup in This Taiwanese Ad, Stirring Religious Ire

McDonald's accused of 'openly promoting gay issues'

A new, gay-friendly McDonald's McCafé ad in Taiwan has predictably stirred up opposition from local religious groups, who are demanding a boycott.  The ad, by Leo Burnett, shows a boy coming out…

Not Every Brand Loves Emojis. Always 'Like a Girl' Says the Female Ones Are Terrible

Brand rips into stereotypes

Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl"…

A Copywriter's 10 Tips for Nailing the Perfect Oscar Acceptance Speech

How to make the most of those 45 seconds

If your last name is Fassbender, DiCaprio or Blanchett, you're sweating right now. Not only is the pressure of winning an Oscar weighing on you like an 8.5-pound chunk of…

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