Topic: Leo Burnett
IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing…
Specs Who Foreground: Shane Hutton (l.) and Lee Walters, headmasters. Background (l. to r.): Lorene Grinberg, conficiens administra; Agustin Sanchez, conceptual development; Jessica Darke, agency liaison; Jackson Morton, editor; Elizabeth Miller,…
Whatever propaganda McDonald's Canada is spewing about the origins of the chain's food, McDonald's U.K. knows the real truth—it's cooked up on another planet and hurled Earthward, where humans embrace…
Allstate finds itself weathering a storm of bad publicity owing to a recent commercial that showed its "agents of good" rushing in to provide assistance in the wake of the…
For the record, Frank Loesser's "Baby It's Cold Outside" is a duet about a guy who spikes his date's eggnog in the hope that she'll stay the night. Christmas! I will…
Call them the “Burnett 8.” In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for…
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…
Switzerland's appeal as a vacation destination is timeless. As proof, the nation's tourism authority springs "Clocks" on the masses. Spillman/Felser/Leo Burnett's film finds Sebi and Paul, a pair of bearded…
As Hurricane Sandy proves once again, people are notoriously reluctant to deal with natural catastrophes until they're literally on their doorstep. There's stark data behind this: 91 percent of Americans…
