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Topic: Leo Burnett

A Bridge Notorious for Suicides Is Transformed in a Creative Project CCO Susan Credle on Bridge of Life

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology. Why I Wish I…

March 18, 2013, 10:12 PM EDT

Paper Is Dead, Except When It's the Most Important Thing in the House An old-fashioned reminder from Leo Burnett

Paper? Pa-per? What the hell is that? Leo Burnett's ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky…

March 11, 2013, 9:12 AM EDT

P&G Moves Tampax to Publicis Leo Burnett loses lead role to sister shop

Procter & Gamble has shifted its Tampax creative business from Leo Burnett to Publicis. Both agencies are owned by holding company Publicis Groupe. The assignment, which P&G characterized as "brand agency…

March 6, 2013, 4:08 PM EST

Slicing and Dicing Those Fun Clio Awards Call-for-Entries Ads Leo Burnett creatives talk about their chops

The Clio Awards recognize advertising that's a cut above. But for its call-for-entries ads this year, the famed creative awards show went with more of a sideways slice. Four ads from…

February 26, 2013, 11:58 AM EST

Boathouse Now Chobani's Lead Agency Boston shop replaces Leo Burnett

Chobani has named Boston-based independent Boathouse its lead creative agency. The Greek yogurt brand's advertising was previously handled by Publicis Groupe's Leo Burnett, which won the business in late 2011 after…

February 22, 2013, 6:16 PM EST

Leo Burnett Wins Pfizer's Nexium New over-the-counter version of drug coming out in 2014

Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business,…

February 19, 2013, 2:58 PM EST

Giant Rotting Fingers Count Down to Walking Dead's Return One more lopped off each day until Sunday

Toronto's Union Station has been graced by this cool "zombie hands" installation for The Walking Dead that loses a finger every day until this Sunday, when Season 3 returns to…

February 6, 2013, 9:34 AM EST

Dean Winters Causes Historic Mayhem in Grand New Allstate Ad Epic wrap to the Super Bowl

In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super…

January 31, 2013, 11:53 AM EST

Top 10 Commercials of the Week: Jan. 18-25 Nike counts on Kobe, Barclays counts your pennies, and you can count on the Guinness clock

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the…

January 25, 2013, 8:42 AM EST

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