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Topic: Leo Burnett

Ad of the Day: United Healthcare Reminds Us Why Dirty Dancing Is Best Left to the Pros

Might not be the time of your life

We've all been there—the opening chords of "(I've Had) The Time of My Life" from the Dirty Dancing soundtrack begin to play, and there's only one appropriate thing to do. Whether you're…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real

Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge.…

GMC Touts Precision in New Ads from Leo Burnett

Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going

Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

Facebook Opens Its Ad Awards to Instagram Campaigns

Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup

Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

Kids, Don't Share Photos of Your Willy, Warns Cute but Very Sad British PSA

Because this is what happens if you do

We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This…

Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest 'Honor Killings'

Shows a woman suffocating in plastic

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage. Her death is referenced…

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