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Topic: Leo Burnett

How Winning a Cannes Lion Changes Your Life (and How It Doesn't)

Victors describe life after taking home advertising's top trophy

Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path?…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Susan Credle Will Leave Leo Burnett to Help Ignite Creativity at FCB

The next global CCO is known for work on M&M's, Allstate

Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on…

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

Distance sensor guides digitized helpers

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Leo Burnett, Droga5 Take Top D&AD Awards for 'Like a Girl' and 'This Is Wholesome'

R/GA is most awarded agency

Leo Burnett and Droga5 were among the top North American winners at Thursday's 2015 D&AD Awards ceremony in London—with Burnett winning both a Black Pencil and a White Pencil for…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers

New Girl star's daily lovin' updates

The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this…

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Agency of the Year and 11 other honors for Always effort

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

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