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Topic: Leo Burnett

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

All our creative chats from the Croisette

What's some of the best work you've done this year? And what work from other agencies has made you jealous?  We asked a number of top advertising creatives those questions, and…

The Inside Story of 'Van Gogh BnB,' One of the Treasures of This Year's Cannes Lions

Leo Burnett creatives take us through their mini masterpiece

  brightcove.createExperiences(); CANNES, France—There's no shortage of delightful and exquisitely crafted ads at Cannes Lions. But one particular favorite this year,…

Why a Country Fell in Love With the Night Watchman From This Grand Prix-Winning Ad

Leo Burnett's Mark Tutssel explains 'Justino' and 'Van Gogh BnB'

  brightcove.createExperiences(); CANNES, France—Leo Burnett's Spanish lottery Christmas commercial "Justino" won a Cyber Grand Prix here at the Cannes Lions festival…

JWT's 'The Next Rembrandt' Wins Two Grand Prix at Cannes, in Cyber and Creative Data

Leo Burnett's Spanish lottery ad 'Justino' also wins a Cyber Grand Prix

CANNES, France—"The Next Rembrandt" might be a fake masterpiece, but it's awards haul here at the Cannes Lions festival is quickly becoming very real. The J. Walter Thompson campaign for ING…

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

GMC Is Raising Awareness for Injured Veterans With a Thrilling VR Skydiving Video

Helping to build them smart homes

GMC created an exhilarating 360-degree video that gives viewers a taste of what it's like to go skydiving. It's a captivating and inspiring piece of film that features two severely…

McDonald's Unveils Burger-Inspired Art During Its First Facebook Live Video

Enlists an improv actor to channel Bob Ross

McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting. During the hour-long program the fast food giant revealed three…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Peel an Orange Faster Than Mario Andretti and You Could Win a Trip With Him to the Indy 500

New Firestone work from Leo Burnett

Do you think you can peel an orange or fold a fitted bed sheet faster than a world champion racing driver? Well, now is your chance. Firestone Tires is celebrating 100…

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