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Topic: Leo Burnett

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

CR-V spot mirrors a child's imagination

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color. That color is pink, the hue of a young girl's favorite…

Q2 Organic Growth Rises Only 1% at Publicis Groupe

But weak euro boosts revenue, net income

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. But a more telling indicator, organic…

Ad of the Day: Girls Are Unstoppable in Next Phase of Always 'Like a Girl' Campaign

They smash their limitations in latest Leo Burnett spot

Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products…

Travelocity Wants to Replace the Agency That Created the Roaming Gnome

Splits with McKinney, launches review

The Roaming Gnome is looking for a new home. Travelocity launched a creative review to replace McKinney, which has done two tours of duty working for the online travel agency. The…

2 Different Campaigns for P&G's Always Win PR Grand Prix and Inaugural Glass Grand Prix

'Like a Girl' and India's 'Touch the Pickle' are honored

CANNES, France—Procter & Gamble's empowering feminine-care ad campaigns for women were lauded in a big way here Tuesday night, as Always' "Like a Girl" and Whisper's "Touch the Pickle" campaigns…

Two Talking Dead Fish Won the Top Pharma Advertising Prize at Cannes

P&G's Always also wins big at Lions Health, but not for 'Like a Girl'

CANNES, France—DigitasLBi won the U.S.'s first Grand Prix at the Cannes festival here this weekend by topping the Pharma portion of the Lions Health competition with an AstraZeneca campaign featuring…

How Winning a Cannes Lion Changes Your Life (and How It Doesn't)

Victors describe life after taking home advertising's top trophy

Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path?…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Susan Credle Will Leave Leo Burnett to Help Ignite Creativity at FCB

The next global CCO is known for work on M&M's, Allstate

Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on…

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