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Topic: Leo Burnett

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Agency of the Year and 11 other honors for Always effort

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

Ad of the Day: United Healthcare Reminds Us Why Dirty Dancing Is Best Left to the Pros

Might not be the time of your life

We've all been there—the opening chords of "(I've Had) The Time of My Life" from the Dirty Dancing soundtrack begin to play, and there's only one appropriate thing to do. Whether you're…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

GMC Touts Precision in New Ads from Leo Burnett

Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going

Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

Facebook Opens Its Ad Awards to Instagram Campaigns

Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup

Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

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