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Topic: Leo Burnett

These Brands Want Girls to Care About Science, Technology, Engineering and Math Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

July 14, 2014, 1:48 PM EDT

HHGregg Shifts Business From Leo Burnett, Spark Back to Zimmerman as brand refocuses on sales

HHGregg has informed Leo Burnett and Spark that it will be leaving the agencies. After uninspiring performance over the last two quarters, the company has decided to shift its marketing…

July 8, 2014, 1:45 PM EDT

Choice Hotels Eyes 2 Finalists Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

June 27, 2014, 9:51 AM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself' Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

June 16, 2014, 3:30 PM EDT

McDonald's Elevates Ads to Pop Culture Icons How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

June 8, 2014, 8:16 PM EDT

Ogilvy's 'Sketches' for Dove Takes Grand Effie Popular campaign continues to rack up awards

The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York. A jury of…

June 5, 2014, 10:30 PM EDT

Leo Burnett Adds Creative Leader on P&G's Always Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

May 28, 2014, 5:10 PM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

FCB Garfinkel Names New Head of Strategy Kofi Amoo-Gottfried has client-agency background

Kofi Amoo-Gottfried has been named chief strategy officer at FCB Garfinkel, charged with working closely with CEO Lee Garfinkel to expand the New York agency’s offerings.  Amoo-Gottfried, who most recently was…

May 28, 2014, 7:47 AM EDT

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