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Topic: Leo Burnett

Leo Burnett Names Investor and Starcom Vet Andrew Swinand as North American CEO

Agency also acquires 2 new companies

Leo Burnett has hired Publicis Groupe veteran, consultant and venture capitalist Andrew Swinand to serve as its North American chief executive officer. Swinand, who spent more than a decade in leadership…

As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay

Nick Jones on which innovations have staying power

  brightcove.createExperiences(); LAS VEGAS—Each year at CES, more new technologies and intriguing gadgets are unveiled to thousands of attendees. With so…

Ad of the Day: Craving Mr. Peanut? Planters' Animated Mascot Returns, With an Attitude

One tough nut

Planters' iconic mascot is getting to be a real nut-buster these days. Slap on your monocle and watch how Mr. Peanut taunts his nemesis, Richard the Nutcracker, in the new ad…

Jim Beam Names Leo Burnett as Its Global Creative Agency of Record

Shop beat out McCann and DDB

Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey. The Publicis shop beat out DDB and McCann in the final…

5 McDonald's Marketing Moments That Would Make Ray Kroc Proud

What to know before 'The Founder' hits theaters

In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain. The word…

The Jolly Green Giant Is Back and Coming to a Theater Near You

Deutsch launches teaser for brand icon's return

The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's…

Publicis Communications Hopes These Key Appointments Lead to More New Business Wins

Kate Stanners is now Saatchi's global chairwoman

Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win…

General Motors Launches a Creative Agency Review for GMC Brand

Incumbents Leo Burnett and DigitasLBi will defend the business

America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international…

Leo Burnett's CEO Talks About Moving Forward After Losing McDonald's Account

Agency is 'doubling down' on growth opportunities

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald's, a $1 billion account,…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

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