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Topic: Leo Burnett

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge.…

March 3, 2015, 2:05 PM EST

GMC Touts Precision in New Ads from Leo Burnett Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

March 2, 2015, 4:19 PM EST

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

February 12, 2015, 9:37 AM EST

Facebook Opens Its Ad Awards to Instagram Campaigns Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

February 4, 2015, 11:17 AM EST

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

January 30, 2015, 10:04 AM EST

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

January 26, 2015, 4:21 PM EST

Kids, Don't Share Photos of Your Willy, Warns Cute but Very Sad British PSA Because this is what happens if you do

We live in a pretty amazing time. We can inhale information and imagery to the point where the excess spills over and blows away as fast as it arrived. This…

January 14, 2015, 1:49 PM EST

Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest 'Honor Killings' Shows a woman suffocating in plastic

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage. Her death is referenced…

January 14, 2015, 12:06 PM EST

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

January 12, 2015, 6:43 PM EST

Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable? Not everyone was lovin' it, to put it mildly

McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and…

January 12, 2015, 6:46 AM EST

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