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Topic: Leo Burnett

Former Publicis COO Richard Pinder on Reimagining Global Networks His start-up, The House, shuns legacy traditions

Former top Publicis exec Richard Pinder has spent his career at big networks like Grey, Ogilvy, and Leo Burnett before he became worldwide chief operating officer at Publicis Groupe's flagship…

May 17, 2013, 4:27 PM EDT

Purple Strategies Hires From Burnett, Emanuel Team Chicago office expands

Purple Strategies continues to build its Chicago office and ambitions for more brand business with the addition of Leo Burnett executive creative director Chris Julcher and Kevin Hauswirth, a senior…

May 9, 2013, 9:30 AM EDT

HHGregg Selects New Agencies Two shops succeed Zimmerman on the business

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…

May 7, 2013, 3:08 PM EDT

Outsider Agencies Are Drawn to NYC Like Moths to a Flame Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

April 22, 2013, 9:19 PM EDT

The Marlboro Man Still Sells Cigarettes E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

April 11, 2013, 12:07 PM EDT

Four Finalists Pitch HHGregg's Business Zimmerman Advertising has handled the account since '07

HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed. Both creative and media efforts are in…

April 9, 2013, 3:31 PM EDT

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

Talking Mobile Ads Are No Joke Leo Burnett, OMD and Digitas will pitch the promos to brands

It may be April Fools' Day, but Nuance says that ads talking back to you are nothing to laugh about. The 20-year-old software firm this morning announced an initiative that's designed…

April 1, 2013, 1:16 PM EDT

Noooooooooooooooooooo! Just say yes to Leo Burnett's IndieLisboa film festival spot

Ads for indie film festivals are often quite brilliant. The movies are usually distinctive, so the advertising can be as well. Who can forget Geoffrey Rush as a potato peeler?…

March 29, 2013, 12:35 PM EDT

A Bridge Notorious for Suicides Is Transformed in a Creative Project CCO Susan Credle on Bridge of Life

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology. Why I Wish I…

March 18, 2013, 10:12 PM EDT

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