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Topic: Leo Burnett

Publicis Groupe Acquires Turner Duckworth Design firm known for Coca-Cola work

Design firm Turner Duckworth, known for its work for brands like Coca-Cola, Visa, Miller, Oreo, Google and Samsung, has been acquired by Publicis Groupe. Turner Duckworth was founded in 1992 and…

September 8, 2014, 2:54 PM EDT

Sprint Looks for New Creative Lead Agency Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

September 2, 2014, 8:18 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

These Brands Want Girls to Care About Science, Technology, Engineering and Math Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

July 14, 2014, 1:48 PM EDT

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

July 11, 2014, 1:48 PM EDT

Old Geezers Battle Young Whippersnappers at Basketball in Centrum's Short Film Guess who doesn't keel over

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a…

July 8, 2014, 2:12 PM EDT

HHGregg Shifts Business From Leo Burnett, Spark Back to Zimmerman as brand refocuses on sales

HHGregg has informed Leo Burnett and Spark that it will be leaving the agencies. After uninspiring performance over the last two quarters, the company has decided to shift its marketing…

July 8, 2014, 1:45 PM EDT

Choice Hotels Eyes 2 Finalists Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

June 27, 2014, 9:51 AM EDT

'Like a Girl' Is No Longer an Insult in Inspiring Ad From P&G's Always Experiment makes it an expression of strength

In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early '90s—baseball players hurl a slew of…

June 26, 2014, 12:53 PM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

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