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Topic: Leo Burnett

Miller High Life Celebrates the Least Interesting Man in the World 'I Am Rich' ads go for everyman appeal

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves…

April 15, 2014, 9:41 AM EDT

Jay Benjamin Fills Top Creative Job at Saatchi New York Shifts from sister shop Leo Burnett

The New York office of Saatchi & Saatchi has filled its top creative role with a leader from sister shop Leo Burnett. Jay Benjamin, the chief creative officer at Burnett's New…

April 10, 2014, 1:29 PM EDT

Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot OK, maybe slightly creepy

Ansel Adams famously said there are two people in every photograph—the photographer and the viewer. Canon offers its own, somewhat simpler take on that perspective in this beautiful new spot…

April 4, 2014, 8:22 AM EDT

OMD Wins PetSmart Media Business Follows incumbent KSL's bankruptcy

OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on measured…

April 2, 2014, 11:11 AM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Ad of the Day: Firestone Gets Impulsively Romantic With an Adorable Tale of Young Love Lance Acord spot set to perfect Daniel Johnston track

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous…

March 21, 2014, 2:55 PM EDT

Purina Down to Finalists in Beneful Search Last dog food brands at Fallon

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for…

February 27, 2014, 3:46 PM EST

TripAdvisor Launches Another Creative Review [Updated] Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

February 7, 2014, 1:12 PM EST

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt 200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6, 2014, 4:01 PM EST

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

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