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Topic: Leo Burnett

Leo Burnett Built a Livable Model of Van Gogh's 'Bedroom' That You Can Rent on Airbnb

A haven for art geeks

From igloos to Netflix and Chill, Airbnb fans have an awesomely quirky variety of accommodation options to choose from these days. And starting Sunday, art geeks can live out their Van…

Bloodthirsty Zombies Uncover the Magic of Running in Brooks' Cinematic 3-Minute Ad

Leo Burnett launches the brand's first TV campaign

Running in a pair of sneakers made by Brooks Running has magical powers, according to the brand's very first national TV campaign. The power of the shoes (and running) can…

Time Warner Cable Splits With Ogilvy After 12 Years

Agency didn't defend in client review which is down to 3 finalists

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Why some brands have opted to ‘ambush’ the game

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather,…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Leo Burnett Worldwide Names Rich Stoddart as Agency Network's Global CEO

North American chief replaces Tom Bernardin after 11 years

In a major leadership transition at one of the industry's most storied agency networks, Rich Stoddart will succeed Tom Bernardin as CEO at Leo Burnett Worldwide. Stoddart will also continue to…

Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino

Are you ready for #BaldwinBowl?

Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009. The…

Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the First Time

And he isn't great with trees

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really,…

Fallon Just Won Lead Creative Duties for These Popular Milk Brands

Publicis shop takes on Silk, Horizon Organic

WhiteWave Foods has tapped Fallon to lead creative work for milk brands Silk, International Delight and Horizon Organic. Those brands combined for about $64 million in domestic spending during the first…

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