Advertisement

Topic: Lenovo

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Lenovo Not Afraid to Make Fun of Itself in Native Content

Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China

Vying to be a global player

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.  The…

Crispin Porter + Bogusky Acquires The House Worldwide

Agency appoints Richard Pinder in new U.K., international CEO role

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

Izea's New Exchange Puts Social Media Reach Up for Auction

Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

The House Adds Lenovo EMEA Work

Previously handled by Saatchi

The House Worldwide has announced its second piece of new business this month with the addition of Lenovo. The tech manufacturer said The House's network of communications partners will handle…

How Google's $7B Loss On Motorola Is A Success (Or Not)

Analysts say that the 'big bet gone wrong' may be win after all

Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck. On its face,…

Google Takes $7B Hit In Motorola Sale

Hardware dreams crash in ill-fated acquisition

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever…

Kobe Bryant Brings His Mad Beethoven-Playing Piano Skills to Lenovo Ad

Moonlight Sonata calms him down

Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really.…

Advertisement