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Topic: Lenovo

Crispin Porter + Bogusky Acquires The House Worldwide Agency appoints Richard Pinder in new U.K., international CEO role

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO…

June 5, 2014, 11:36 AM EDT

NCM Inks Deals With Shazam, Maker Studios Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

May 14, 2014, 2:56 PM EDT

Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

The House Adds Lenovo EMEA Work Previously handled by Saatchi

The House Worldwide has announced its second piece of new business this month with the addition of Lenovo. The tech manufacturer said The House's network of communications partners will handle…

February 27, 2014, 10:50 AM EST

How Google's $7B Loss On Motorola Is A Success (Or Not) Analysts say that the 'big bet gone wrong' may be win after all

Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck. On its face,…

January 30, 2014, 12:26 PM EST

Google Takes $7B Hit In Motorola Sale Hardware dreams crash in ill-fated acquisition

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever…

January 29, 2014, 6:16 PM EST

Kobe Bryant Brings His Mad Beethoven-Playing Piano Skills to Lenovo Ad Moonlight Sonata calms him down

Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really.…

August 28, 2013, 9:43 AM EDT

WhaleShark Media Rebrands and Buys a Shop Online couponer becomes RetailMeNot

If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present. One of the survivors…

March 12, 2013, 6:12 PM EDT

Lenovo Selects an Agency for U.S. Media Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

February 7, 2013, 11:16 AM EST

Lenovo Picks We Are Social as Global Lead Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

December 6, 2012, 5:49 PM EST

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